Episódios

  • You Don't Need AI—You Need a POV. The 2026 Marketing Edge.

    You Don't Need AI—You Need a POV. The 2026 Marketing Edge.
    Dec 12 2025

    Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?


    Watch this episode on YouTube or Spotify.


    Good marketing: You're not meant to be for everyone. You're for a certain audience.


    Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.


    Chapters:

    (01:28) The uncanny valley of AI content

    (02:50) Marketing succeeds when you have a point of view

    (03:17) Nightclub analogy

    (05:40) Brand is a promise

    (06:45 Offer: Podcast Surgery


    New Virtual Workshop: Podcast Surgery

    Details at emilybinder.com/call

    Book directly on Calendly


    Shop my podcast apps & gear (promo links):

    • Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
    • Record and edit like a Word Doc with AI on Descript: emilybinder.com/descript
    • My mic gear
    • Video podcast gear list
    • Everything: Amazon Storefront: amazon.com/shop/emilybinder


    Hire me:

    Business Advisory and Marketing Coaching: emilybinder.com/call


    Connect:

    This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

    Hosted on Acast. See acast.com/privacy for more information.
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    8 minutos
  • If You’re Not Making Video Clips, You’re Wasting Your Podcast

    If You’re Not Making Video Clips, You’re Wasting Your Podcast
    Nov 7 2025
    Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinderFree trial of Riverside: emilybinder.com/riversideWatch this episode on YouTubeAre you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.Chapters:(0:00) Power of Video Clips for Your Podcast(0:17) Leveraging Algorithms for Reach(0:53) Creating Effective Video Clips(01:27) Tools and Tips for Podcasting(02:10) Future of Content: Authenticity vs. AI Slop(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcastBook 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)My podcast software and gear:Record guests and create clips: emilybinder.com/riversideRecord solo and edit with AI: emilybinder.com/descriptMic gear: Shure mic list on AmazonVideo gear: All You Need: Video Podcast EquipmentMy Amazon Storefront: amazon.com/shop/emilybinderHire me:Speaking: emilybinder.com/speakingAdvisory & Coaching Calls: emilybinder.com/callBring me into your next Zoom meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    4 minutos
  • How to Sell Your Expertise Without Discounts: Marketing the Value of Time

    How to Sell Your Expertise Without Discounts: Marketing the Value of Time
    Oct 10 2025
    Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here.Book a call with me: emilybinder.com/callThis episode discusses:-Critical difference between price and value-Time is the most valuable non-renewable resource you should be marketing-Challenges faced by small business owners, especially in marketing-Importance of leveraging video content marketing on platforms like YouTube-Necessity of authenticity in content creation-What's wrong with current perceptions of marketing ROI-insights into effective strategies for building trust and maximizing returnsChapters:(00:15) Pricing Challenges Faced by Small Businesses(00:56) The True Value of Time(01:39) Success Stories with UnPodcast Package(03:26) The Importance of Authentic Social Media Presence(04:05) The Role of AI in Content Creation(04:29) Trust and Authenticity in Marketing(05:11) The Shift in Media Landscape(08:01) The ROI of Content Marketing(10:55) Creating Effective Video Content(13:11) Practical Tips for Various Industries(14:05) Conclusion: Embracing Modern MarketingMy podcast software (promo links):Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear listHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    14 minutos
  • 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views

    3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views
    Sep 10 2025
    These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.Download free guide with 3 personal finance video topics + 13 idea starter prompts.Watch on YouTubeChapters:(0:00) Introduction to Irresistible Video Ideas(0:30) Why Authentic Video Works for Financial Advisors(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)(5:00) The UnPodcast Package: Done-for-You Video Marketing(6:30) Specific Tips for Stronger Videos(7:30) Free Video Marketing GuideLinks:Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blogUnPodcast Package: beetlemoment.com/unpodcastMy apps + gear:Record on Riverside emilybinder.com/riversideRecord + edit with AI: Descript emilybinder.com/descriptMy mic gearVideo podcast gearLet's talk:Book a call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    9 minutos
  • The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career)

    The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career)
    Aug 8 2025
    Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.Chapters:(00:00) Introduction to alignment(00:42) Individual-business fit (beyond product-market fit)(01:29) Supporter - Wealth Dynamics(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design(02:49) Importance of brand alignment(03:56) Media is most powerful of four levers in business (Naval)(04:28) Leveraging media(05:03) One-person business models, AI agent startups(05:18) Vibe coding, AI hallucinations(05:22) AI and the future of business(07:00) Executive coaching - personal brand offer: emilybinder.com/callLinks mentioned:Episode: Four Levers in Your Business (Naval concept)Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."My podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    10 minutos
  • The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips

    The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips
    Jul 1 2025
    Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.ChaptersPart 1(0:20) 1- Identity and values(0:32) 2 - Expertise and skills(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(1:13) 4- Communication style(1:22) 5- Network and influence(1:30) 6- Visual presentation(1:41) Why everyone needs to invest in personal brand(4:40) Personal brand allows access to more opportunities(4:46) Let people leave(5:10) Bet on the jockey not the horse(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf(7:26) Human Design strategy: wait for the invitation (Projector)(8:05) When it's time to update your LinkedIn profile picPart 2: Your headshot, LinkedIn, + website is a must(8:40) Announce a new headshot?(9:36) Napoleon theatre quote - Robert Greene(12:00) Your likeness or testimonial is not free(12:39) Recap + takeaways(13:09) Bonus tip: your website(13:38) TLD or dot com: replyall.limo (Reply All Podcast)(14:00) Personal brand SEO tip for photos - Google ImageRelated links:Ethos, Pathos, and Logos in MarketingLet people leave (unsubscribe is good)My tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
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    16 minutos
  • June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip

    June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip
    Jun 23 2025
    Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.Chapters:(0:35) 1. Tip: Podcast speaking volume(1:28) 2. Bangers Only with Tom Lydon(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views(4:00) Why build an audience(5:15) "Money is good" speech - Atlas Shrugged(7:20) Fidelity's famous study about investors who lost their password(8:12) 3. Tip: Dashlane(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron(10:52) Announcing your updates vs soft launching(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet(11:19) Free Mac app: CopyClipLinks:Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)UnPodcast Package6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlaneMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
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    14 minutos
  • Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)

    Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)
    Jun 5 2025
    More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.Financial advice works when it's in touch with culture and how people really behave.Want help with your marketing? Book a call with me: emilybinder.com/callChapters:(0:00) $200K+ Millennials Still Broke(0:26) Cultural Perspective on Wealth(0:42) Modern Financial Goals(2:18) Wealth and Consumption(3:12) Pop Culture and Financial Realities(4:52) Different Client Types(5:39) Modern Wealth Management Strategies(6:32) "Your Friends and Neighbors" Apple TV(6:50) Wirkin Culture, Quiet Luxury(7:50) Effective Messaging - Wealth ManagementLinks:"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025Samuel Deane, Rora Wealth, Atlanta"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time""The Geometry of Wealth" by Brian PortnoyMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    9 minutos