Episódios

  • The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips

    The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips
    Jul 1 2025
    Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.ChaptersPart 1(0:20) 1- Identity and values(0:32) 2 - Expertise and skills(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(1:13) 4- Communication style(1:22) 5- Network and influence(1:30) 6- Visual presentation(1:41) Why everyone needs to invest in personal brand(4:40) Personal brand allows access to more opportunities(4:46) Let people leave(5:10) Bet on the jockey not the horse(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf(7:26) Human Design strategy: wait for the invitation (Projector)(8:05) When it's time to update your LinkedIn profile picPart 2: Your headshot, LinkedIn, + website is a must(8:40) Announce a new headshot?(9:36) Napoleon theatre quote - Robert Greene(12:00) Your likeness or testimonial is not free(12:39) Recap + takeaways(13:09) Bonus tip: your website(13:38) TLD or dot com: replyall.limo (Reply All Podcast)(14:00) Personal brand SEO tip for photos - Google ImageRelated links:Ethos, Pathos, and Logos in MarketingLet people leave (unsubscribe is good)My tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    16 minutos
  • June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip

    June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip
    Jun 23 2025
    Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.Chapters:(0:35) 1. Tip: Podcast speaking volume(1:28) 2. Bangers Only with Tom Lydon(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views(4:00) Why build an audience(5:15) "Money is good" speech - Atlas Shrugged(7:20) Fidelity's famous study about investors who lost their password(8:12) 3. Tip: Dashlane(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron(10:52) Announcing your updates vs soft launching(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet(11:19) Free Mac app: CopyClipLinks:Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)UnPodcast Package6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlaneMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    14 minutos
  • Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)

    Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)
    Jun 5 2025
    More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.Financial advice works when it's in touch with culture and how people really behave.Want help with your marketing? Book a call with me: emilybinder.com/callChapters:(0:00) $200K+ Millennials Still Broke(0:26) Cultural Perspective on Wealth(0:42) Modern Financial Goals(2:18) Wealth and Consumption(3:12) Pop Culture and Financial Realities(4:52) Different Client Types(5:39) Modern Wealth Management Strategies(6:32) "Your Friends and Neighbors" Apple TV(6:50) Wirkin Culture, Quiet Luxury(7:50) Effective Messaging - Wealth ManagementLinks:"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025Samuel Deane, Rora Wealth, Atlanta"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time""The Geometry of Wealth" by Brian PortnoyMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    9 minutos
  • Social Isolation Trends and Non-AI Marketing in the Age of AI

    Social Isolation Trends and Non-AI Marketing in the Age of AI
    May 28 2025
    Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    14 minutos
  • How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect

    How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect
    Apr 23 2025
    Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    6 minutos
  • How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)

    How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)
    Mar 25 2025
    5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)Watch on YouTubeDiscover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.Blog postChapters:(0:00) Introduction: The Changing Landscape of Social Media(0:23) The Importance of Social Media for Business(0:42) Follower Counts: Why They Don't Matter Anymore(1:27) Five Strategies for Building an Audience(1:33) Strategy 1: Experiment with Content Structures(4:39) Strategy 2: Repurpose Impactful Ideas(6:10) Strategy 3: Expand Your Reach Across Platforms(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)(11:14) Strategy 5: Build and Leverage Your Email List(11:42) Recap 5 Social Media Tips / Strategies to Generate LeadsWatch more clips: YouTube Playlist- podcastMy podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    13 minutos
  • Why OpenAI's $14 Million Super Bowl Ad Was Human-Created

    Why OpenAI's $14 Million Super Bowl Ad Was Human-Created
    Feb 11 2025
    Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl AdWatch this episode at youtube.com/emilybinderDiscover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.Chapters:(00:00) Introduction: The Human Touch in AI Advertising(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million(04:15) AI's Limitations in Creativity and Communication(06:46) The Future of AI in Marketing(09:16) Conclusion: Authenticity in AI-Driven ContentLinks mentioned:OpenAI Super Bowl Ad: ChatGPT | The Intelligence AgeDead Internet TheorySuper Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)My podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    12 minutos
  • How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session)

    How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session)
    Feb 4 2025
    Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
    Exibir mais Exibir menos
    13 minutos