In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.

Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials.

If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out more interviews with makers and marketers.

In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.

Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Episode Contributors:
Tom Whatley — Guest
Patrick Rauland — Host
Zee Hazan — Audio and video quality control
Egzon Salihu — Audio and video editing
Goran Mirkovic — Content research and preparation
Scott Murcott — Content QA
Stefana Zaric — Research and preparation

In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.

We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head t plugin.fm to check out previous episodes.

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.

In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was.

With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business, TatCo. She currently serves as a fractional CMO for Kodaris, a fast-growing bootstrapped SaaS company, and has worked with a range of B2B SaaS businesses as both an advisor and fractional worker.

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Thanks to Margaret for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to build authority in your market as a solopreneur with Devin Bramhall.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.

In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.

Lindsay is also the founder of Casted, the first podcast and video marketing platform for B2B brands, with clients like IBM, Salesforce, and HubSpot. Additionally, through her consultancy Human Brands Win, she advises founders and thought leaders on crafting marketing strategies that drive meaningful growth.

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Thanks to Lindsay for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to get the best out of fractional marketing talent with Margaret Kelsey.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.