Títulos em Negócios e Carreiras

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

Considerado um dos mais importantes advogados do país, Francisco Müssnich divide com o ouvinte o conhecimento que acumulou ao longo de mais de 40 anos de profissão para ajudar futuros advogados a construir as bases de uma carreira sólida e bem-sucedida.

Letting Go describes a simple and effective means by which to let go of the obstacles to Enlightenment and become free of negativity. During the many decades of the author's clinical psychiatric practice, the primary aim was to seek the most effective ways to relieve human suffering in all of...

The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental...

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Overcome the twelve habits holding you back and take your career to new heights with this wise and approachable guide from two business leadership experts. Ready to take the next step in your career . . . but not sure what's holding you back? Read on. Leadership expert Sally Helgesen and...

Como transformar uma empresa comum em uma que seja continuamente ágil e inovadora? O que descobriríamos se investigássemos as empresas mais bem-sucedidas do mundo, aquelas que possuem, de fato, um mindset vencedor e focado em alta performance? Seria possível listar os pontos-chaves que permitem que essas empresas se dediquem à inovação contínua? Dessa forma, seria possível replicar essa mentalidade para outros mercados e corporações? Foi esse o trabalho realizado pelo especialista Behnam Tabrizi, que ensina transformação organizacional na Universidade Stanford por mais de duas décadas.

Você já se sentiu prisioneiro da sua própria mente? Aquele crítico interno que te faz duvidar de si mesmo e impede seu crescimento? O escritor e orientador espiritual Neal Allen revela como essa voz negativa, conhecida como superego, se desenvolve como um mecanismo de proteção na infância, mas acaba se tornando um grande sabotador da felicidade. Neste guia transformador, você aprenderá exercícios práticos e reflexões profundas para reconhecer, confrontar e silenciar essa autocrítica destrutiva.

Este livro foi criado para responder a essas perguntas. Diferente de outros materiais sobre liderança, este livro não se baseia apenas em conceitos abstratos. O objetivo é que você não apenas aprenda sobre liderança inspiradora, mas que também coloque em prática os ensinamentos apresentados aqui.

NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

O Brasil está entre os 10 maiores mercados de vestuário e acessórios do planeta. E se você atua nesse ramo ou está pensando em entrar para esse segmento trilionário, prepare-se para ganhar o jogo! Escrito de forma objetiva e totalmente construído em cima do conhecimento prático, Compre bem para vender [muito] bem já entrega o segredo logo no título. Mas não para por aí.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

"Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier.

From the bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing the power of money to live a happier life Most of us don’t know how to spend money. We chase things that impress others but leave us cold. Or we save endlessly, afraid to spend on what would actually...

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

This audiobook is a summary of the advice I’ve given to software engineers over the years–and then some more. This audiobook follows the structure of a “typical” career path for a software engineer, from starting out as a fresh-faced software developer, through being a role model senior/lead, all the way to the staff/principle/distinguished level. It summarizes what I’ve learned as a developer and how I’ve approached coaching engineers at different stages of their careers.

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.