Títulos em Negócios e Carreiras

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit). “A big favorite among...

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you...

Brought to you by Penguin. How do you cultivate braver, more daring leaders? And how do you embed the value of courage in your culture? Written and read by NYT best seller Brené Brown, Dare to Lead answers these questions and gives us actionable strategies and real examples from her new...

Um dos pais-fundadores da economia comportamental e vencedor do Nobel de Economia, Richard H. Thaler remonta neste livro a história dessa disciplina, dos seus primórdios nos anos 1970 até suas aplicações na atualidade. Com exemplos que vão das altas apostas do mercado financeiro até o que nos influencia no momento de escolha do jantar, o autor traça de forma leve e bem-humorada os principais conceitos dessa área de conhecimento, resultando em uma leitura essencial para todos aqueles que desejam se conectar com o futuro do pensamento econômico.

AN INSTANT NEW YORK TIMES BESTSELLER The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever...

An Avid Reader Press book. Simon & Schuster has a great book for every reader. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in...

An all-new production of the phenomenal bestseller, now featuring exclusive new conversations with the authors! For more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and...

John Meriwether, a famously successful Wall Street trader, spent the 1980s as a partner at Salomon Brothers, establishing the best--and the brainiest--bond arbitrage group in the world. A mysterious and shy midwesterner, he knitted together a group of Ph.D.-certified arbitrageurs who rewarded...

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is...

The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.

In this updated and expanded edition of her celebrated book Executive Presence: The Missing Link Between Merit and Success, one of the world’s most influential business thinkers reveals the qualities essential to leadership in our fast-changing, post-pandemic world. Some are timeless...

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Aqui, você encontrará as lições que levaram empresas como YouTube e Facebook ao sucesso. Aprenda os princípios essenciais que todo gestor, líder e executivo deve saber.

A handsome, commemorative edition of Peter F. Drucker s timeless classic work on leadership and management, with a foreword by Jim Collins. What makes an effective executive? For decades, Peter F. Drucker was widely regarded as "the dean of this country s business and management philosophers"...

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results. We ve all had experience with two dramatically different types of leaders. The first...

The legendary bestseller that encouraged millions of readers to look at the hidden side of everything | Read by author Stephen J. Dubner! Which is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common?...

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he...

A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world. For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are...