Títulos em Negócios e Carreiras

O Scrum é a arma secreta por trás de algumas das empresas mais bem-sucedidas da atualidade. Google, Facebook, Amazon e Apple usam esse método de gerenciamento de projetos para impulsionar inovações incrivelmente rápidas mantendo o foco nos clientes e no aprimoramento contínuo. Em seu primeiro livro, Scrum: A arte de fazer o dobro do trabalho na metade do tempo, J. J. Sutherland expôs a estrutura do Scrum, aplicada por quase todas as atuais líderes em tecnologia.

As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must thrive in the face of these challenges. This pivot from jobs to skills will require us to rethink everything we know about work.

While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

In his classic best-selling book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking, new approach for attacking the dangerous group behaviors that destroy teamwork. Here, he turns his focus to the individual member of a team, revealing the three indispensable virtues that make some people better team players than others. Lencioni’s latest fable is the story of a leader desperate to save his company by cracking the code on the virtues that define a true team player.

Te presento un libro revolucionario sobre oratoria y debate, una guía completa que te llevará de ser un mero hablante a convertirte en un maestro o maestra de la palabra. En este libro descubrirás técnicas probadas y secretos bien guardados para estructurar argumentos poderosos, comunicarte con claridad y persuasión, y enfrentar cualquier desafío retórico con confianza.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

Esse livro está repleto de exemplos reais e inspiradores de como líderes em diversos setores e organizações deixaram oceanos vermelhos de competição acirrada e passaram para amplos oceanos azuis em novos mercados aplicando o processo e as ferramentas apresentados aqui. Os autores mostram, passo a passo, como construir a confiança em sua equipe para alcançar e aproveitar o novo crescimento.

How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods.

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable.

Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.

At most technology companies, you'll reach Senior software engineer, the career level for software engineers, in five to eight years. At the career level, your company's career ladder won't require that you work towards the next promotion; being promoted further is an exception rather than expected. This is also when many engineers are first given an opportunity to move into engineering management.

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Roger Lowenstein, the bestselling author of Buffett, captures Long-Term's roller-coaster ride in gripping detail. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein crafts a story that reads like a first-rate thriller from beginning to end. He explains not just how the fund made and lost its money, but what it was about the personalities of Long-Term's partners, the arrogance of their mathematical certainties, and the late-nineties culture of Wall Street that made it all possible.

In this invaluable guide, Matt Abrahams – Stanford University lecturer and creator of the hit podcast, Think Fast, Talk Smart – provides a six-point methodology that will enable you to cut through the anxiety arising from these stressful, impromptu circumstances to create and deliver crisp, compelling and calm communication. Think Faster, Talk Smarter is an energetic, engaging resource for anyone who wants to speak out, spread their ideas, and ultimately share their story.

This book has been especially written for you. If you've played sports, you already know how you prepare is as important as how you play. Starting up a business is no different—it needs preparation.This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This book will help you ask the right questions. It will guide you, steer you towards finding your answers.

AS 16 LEIS DO SUCESSO é um curso prático que reúne as 16 poderosas lições que são as bases de toda filosofia de Napoleon Hill, o maior gênio na área da realização pessoal e psicologia aplicada de todos os tempos. Incontáveis milionários, líderes e grandes personalidades do mundo inteiro atribuem seu sucesso à aplicação prática dos princípios elaborados por Hill. Agora, pela primeira vez na história, o conhecimento e a sabedoria de Hill foram condensados por um dos maiores estudiosos de sua obra com o propósito de oferecer um passo a passo simples, objetivo e prático de suas lições.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.