Títulos em Negócios e Carreiras

Uma viagem inédita ao cérebro, à mente e à forma como os pensamentos são construídos e levam à ação do ser humano, para o bem ou para o mal. Assim se pode definir “Neuromanagement – Cérebro e a gestão de pessoas e organizações” , surpreendente audiolivro do professor de neurociência Flávio Maneira. Ele tem passado os últimos anos fazendo palestras sobre o cérebro e como melhor usá-lo, inclusive para os negócios, no Brasil e no exterior.

At the age of 22, Ace Bowers faced a life-changing decision: stay trapped in his family’s cycle of poverty or break free and rewrite his future. The Mindset is a powerful, inspirational memoir chronicling Ace’s journey from an uneducated, overweight janitor battling addiction and depression to a self-made millionaire in Silicon Valley—all within five years. In this raw and honest story, Ace reveals the harsh realities of growing up in a poor, abusive, and alcoholic family and shares how shifting his mindset sparked a complete transformation.

Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.

The follow-up to his best-seller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice.

In The Black Swan Taleb outlined a problem, and in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what Taleb calls the "antifragile" is actually beyond the robust, because it benefits from shocks, uncertainty, and stressors, just as human bones get stronger when subjected to stress and tension. The antifragile needs disorder in order to survive and flourish. Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch - under the leadership of author Rob Knapp - it has grown increasingly popular within the financial services industry.

Mais do que um simples autorretrato, este audiolivro apresenta os princípios que nortearam o caminho de Michael Dell: a importância de manter viva a curiosidade, de estar aberto a mudanças e de acreditar no potencial das pessoas e da tecnologia. O audiolivro começa em um momento crítico, quando, depois de quase 30 anos de sucesso, Dell se vê em uma luta pela sobrevivência da companhia e pela preservação de seu legado—ao mesmo tempo que amadurece como líder. Num relato vertiginoso, ele narra as tensas negociações da histórica fusão que marcou a indústria de tecnologia.

From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show listeners how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply.

Em Como o Google funciona, Eric Schmidt e Jonathan Rosenberg reúnem as valiosas lições que fizeram da empresa uma gigante global conhecida pela missão de inovar incessantemente. Eles descrevem como o avanço da tecnologia transferiu o poder das corporações para os consumidores e reforçam que, para sobreviver, é essencial concentrar esforços na qualidade dos produtos e investir em uma nova categoria de profissionais: os criativos inteligentes, que unem conhecimento técnico, tino comercial e uma criatividade sem limites.

It's not what you do once in a while that will create your greatest life but what you do each day. Consistency is the golden key to mastery, prosperity, energy and turning your wishful longings into your finest triumphs. Small wins, when done steadily, will stack into world-class habits and massive successes over time, guaranteeing that you experience the magic that your bright future has in store for you.

Leadership Insights That Endure offers a rare window into the minds of two leaders from Boston Consulting Group—a top global consulting firm—over the course of five years of real-world transformation. Christoph Schweizer, BCG’s CEO, along with former CEO and current Global Chair Rich Lesser, share their most powerful weekly briefs written to leaders in the middle of crises, recalibrations, and reinventions.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Companhias mergulhadas em crises agudas costumam afugentar até os executivos mais experientes. Não é o caso de Claudio Galeazzi, que se tornou uma das maiores referências do Brasil quando o assunto é reestruturação de empresas em dificuldades. BRF, Pão de Açúcar, Lojas Americanas e O Estado de S. Paulo são apenas algumas que ele ajudou a recuperar.

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

Selecionados pela Harvard Business Review, os 10 artigos desta edição apresentam com objetividade e clareza os conceitos fundamentais para entender o mundo dos negócios e, sobretudo, gerar transformações significativas e os melhores resultados. Você irá beber na fonte e aprender com Michael Porter sobre vantagem competitiva, com Daniel Goleman sobre inteligência emocional, com Peter F. Drucker sobre como gerenciar a própria carreira, com Theodore Levitt sobre marketing e com Clayton M. Christensen sobre inovação disruptiva.

In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.

We watch people make naked power grabs and cringe, turning away from embracing power as something that is within the realm of the narcissistic. It feels incongruent with our values, with being a good person. What Gruenfeld argues is that it is, in fact, impossible to be a good person - one who is respected by others and ourselves - without getting comfortable with power. A good person does what's best for the group and sometimes that means standing up for others with less power, putting a bad actor in their place or letting someone else be in charge so that the group can move forward.

Most people want to be successful in life. And of course, everyone wants to be happy. When it comes to the pursuit of success and happiness, most people assume the same formula: if you work hard, you will become successful, and once you become successful, then you'll be happy. The only problem is that a decade of cutting-edge research in the field of positive psychology has proven that this formula is backwards. Success does not beget happiness.