Títulos em Negócios e Carreiras

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

NEW YORK TIMES BESTSELLER Shortlisted for the Financial Times/McKinsey Business Book of the Year Award The perfect gift for the avid reader on your list: the unbelievable story of a secretive mathematician who pioneered the era of the algorithm--and made $23 billion doing it. Jim Simons is the...

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

"Living is taking chances, and Feel the Fear and Do It Anyway has helped so many people-both men and women-to achieve success."-Louise Hay, the best-selling author of You Can Heal Your Life Are you afraid of making decisions . . . asking your boss for a raise . . . committing to a relationship...

What is the secret of talent? How do we unlock it? This groundbreaking work from the New York Times bestselling author of The Culture Code and The Little Book of Talent provides readers with tools for maximizing potential in themselves and others. Drawing on cutting-edge neurology and firsthand...

What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation? If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture...

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life."--Ezra Klein, Vox Minimalism is...

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

This third edition of an international best-seller - more than two million copies sold worldwide and translated into 33 languages - details how its powerful insights on motivation, conflict, and collaboration can benefit organizations as well as individuals.

Serve Up, Coach Down tells leaders in the middle just how powerful they are without pretending that leading employees and reporting to bosses don't require different skills. It fills the gap between the books those leaders consume and the information they actually need and answers the big questions that constantly confound leaders and their companies: Why do leaders who care about their teams still struggle to gain their boss's approval? Why do those same leaders who feel they serve their teams have so much difficulty getting teams to step it up and go beyond the basic requirements of their jobs?

People around the world apparently do not cease to come up with various lifestyles in accordance with their own personal perspectives, views, and needs. Some of these lifestyles created and implemented are known to be radically opposing to each other, with the rest being considered more or less "in between" these opposite categories, characterized in turn by peculiarities and standards that can be a fit for almost all human inclinations, orientations, and intellects. Of all these lifestyles, minimalism has appeared to the public and has been met by wide approval and a huge interest.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Every leader must be ready and willing to take charge, to make hard, crucial calls for the good of the team and the mission. Something much more difficult to understand is that in order to be a good leader, one must also be a good follower. This is a dichotomy - a Dichotomy of Leadership. It is, as authors Jocko Willink and Leif Babin explained in their best-selling first audiobook, Extreme Ownership, “Simple, Not Easy”.

Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013. O guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, marketing, gestão e responsabilidade social. Com uma linguagem simples, a obra reúne apontamentos autobiográficos enriquecedores, além de dicas relevantes e instrutivas.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

The revised and updated tenth anniversary edition of the classic, beloved business fable that has changed millions of lives in organizations around the world. Our Iceberg Is Melting is a simple story about doing well under the stress and uncertainty of rapid change. Based on the award-winning...

2016 Audie Award Finalist for Business/Personal Development #1 New York Times bestselling author and Oscar–winning producer Brian Grazer has written a brilliantly entertaining and eye-opening exploration of curiosity and the life-changing effects it can have on every person’s life. From...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...