Resultado Editorial "Brilliance Audio" em Negócios e Carreiras

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Managing Conflict at Work provides practical guidance on how to prevent, contain and resolve conflict in the workplace. It demonstrates how effective conflict management can have a powerful impact on the way organizations channel their energies, encouraging positive mindsets and building stronger and happier workforces. Aimed not just at mediators and conflict practitioners, but at staff managers and anyone who needs to deal with people disputes, the book emphasises simple and practical ways for dealing with conflict situations.

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what's most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

The role of project manager requires maintaining a balance between the demands of the customer, the project, the team, and the organization. This provides a real challenge in the fields of time management and prioritization. Successful Project Management covers the more technical aspects of a project from start to completion, and contains tested and tried techniques on managing stake holders, effective risk management, project planning, launch, and execution. This fifth edition contains new features including summary points at the end of each chapter and a glossary of key terms.

Virtual working - also known as remote working, telecommuting, flexible working, or homeworking - is an important and growing trend in the global employment landscape. Its popularity has increased due to globalization and outsourcing. However, unlocking the benefits of virtual work depends largely on the organizational culture, management, and leadership to support it. Virtual Leadership identifies the challenges of virtual work and explains how to develop the facilitative leadership mindset to effectively manage people remotely.

Leading Change offers an alternative. It provides a framework for change that opens opportunities for people within the organization to play a significant role in the process. Supported by academic research, and grounded with a range of examples and cases, the book offers a valuable approach to successful change management.

In today's workplace, managers, leaders, and HR professionals often believe they don't have the time to help employees navigate conflict. More often than not, however, it takes more time not to address conflict than to constructively intervene. But before you can successfully guide others in managing disagreements, you must be able to manage yourself - your mindset, presence, and behaviors.

Many fantasize about dramatically changing their lives - living in accordance with their ideals rather than the exigencies of job, bills, and possessions. William Powers actually does it. Here, his family, with baby in tow, searches for balance, community, and happiness in a small town in Bolivia. They build an adobe house, plant a prolific orchard and organic garden, and weave their life into a community of permaculturists, bio-builders, artists, and creative businesspeople. Can this Transition Town succeed in the face of encroaching North American capitalism?

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

“As you dream,” philosopher and poet James Allen wrote, “so shall you become.” First published in 1903, this seminal self-help classic laid the foundation for today’s mindfulness practices and teachings. One of the first to explore the power of positive thought, Allen illuminated its effect on character, circumstance, health and body, purpose, achievement, ideals, and serenity. The root of Allen’s beliefs? That success, personal fulfillment, and inner peace really are all in your mind.

For Efrem Harkham, hospitality isn't just a job - it's a way of life. And that attitude is evident when you walk into any of Harkham’s one-hundred-plus luxury hotels. In a true, rags-to-riches American success story, Harkham built a renowned international hotel brand that is synonymous with comfort and refinement.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Aimed at HR practitioners and managers, Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics, this book will help you assess and drive engagement in your organization. Case studies include British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA.

Join filmmaker and author Greg Reitman as he shares the transformative power in taking notice of the world in which we live, stopping the cycle of violence, and proactively seeking ways to find personal and social balance. Providing advice from environmentalists, spiritual teachers, and those who deeply understand the links between head and heart, this book shares inspiration for engaging with your own sense of inner peace.

Burned-out after years of doing development work around the world, William Powers spent a season in a 12-foot-by-12-foot cabin off the grid in North Carolina, as recounted in his award-winning memoir Twelve by Twelve. Could he live a similarly minimalist life in the heart of New York City? To find out, Powers and his wife jettisoned 80 percent of their stuff, left their 2,000-square-foot Queens townhouse, and moved into a 350-square-foot "micro-apartment" in Greenwich Village.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the listener has the cultural awareness to communicate the intended message.

Revised and updated, the second edition of Leadership Coaching draws on the top coaching practitioners’ thinking and writing to present an in-depth understanding of the tools, techniques, and frameworks that can be used to enhance the coach/coachee relationship.

Intuition is the great differentiator in business. Listening to, trusting, and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and manager struggles to answer is how do you train and develop intuitive thinking in a team to achieve the greatest result?