Títulos em Ciências e Engenharia

Nesta abordagem original sobre a natureza da pesquisa, Stuart Firestein faz um elogio aos mistérios científicos e às incertezas que motivam os cientistas ao demonstrar que a ignorância é o verdadeiro combustível da busca por conhecimento. A ignorância ― e não o conhecimento ― é o verdadeiro motor da ciência. Essa é a premissa deste livro de linguagem ágil e acessível, baseado no curso de enorme sucesso que o neurocientista Stuart Firestein oferece há anos na Universidade Columbia.

The knowledge of death is so terrifying that we live most of our lives in denial of it. Our fear of death has underpinned our religions, inspired our cultures, and also driven our science. Today we are living through a revolution in biology. Giant strides are being made in our understanding of why we age and die, and why some species live longer than others. Immortality, once a faint hope, has never been more within our grasp. Here, Nobel Prize-winning biologist Venki Ramakrishnan offers a definitive look at why we die - and whether we can do anything about it.

O simples fato de vivermos no século XXI já nos faz beneficiários da ciência e dos seus frutos, mesmo que a gente não se dê conta dessa verdade. Os objetos que nos dão conforto, que nos dão prazer, que nos transportam, que nos emocionam, que nos informam (até este audiolivro) só existem da forma como existem por conta dos conhecimentos científicos. O cidadão que ignora fatos científicos básicos pode se tornar presa fácil de curandeiros e charlatões, gente que mente para os outros e, não raro, para si mesma.

Groundbreaking anthropologist and memory champion Lynne Kelly reveals how we can use ancient and traditional mnemonic methods to enhance and expand our memory.

The Real Anthony Fauci details how Fauci, Gates, and their cohorts use their control of media outlets, scientific journals, key government and quasi-governmental agencies, global intelligence agencies, and influential scientists and physicians to flood the public with fearful propaganda about COVID-19 virulence and pathogenesis, and to muzzle debate and ruthlessly censor dissent.

Of all the many things humans rely on plants for, surely the most curious is our use of them to change consciousness: to stimulate, calm, or completely alter the qualities of our mental experience. Michael Pollan explores three drugs - opium, caffeine and mescaline - and throws the fundamental strangeness of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs, while consuming them, Pollan reckons with the powerful human attraction to psychoactive plants and the equally powerful taboos.

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

What is the new, revolutionary way people are becoming skillful? How is sports practice and coaching becoming more creative and fun—giving athletes the opportunity to explore and support their own individuality and creativity? A look at the exciting alternative approach to how we learn to move and its implications for practice design, coaching, keeping kids engaged in sports, injury prevention, developing training technology, using analytics, and more.

A Short History of Nearly Everything is Bill Bryson's fascinating and humorous quest to understand everything that has happened from the Big Bang to the rise of civilization. He takes subjects that normally bore the pants off most of us, like geology, chemistry, and particle physics, and aims to render them comprehensible to people who have never thought they could be interested in science. In the company of some extraordinary scientists, Bill Bryson reveals the world in a way most of us have never seen it before.

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.

Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.

In Mitochondria and the Future of Medicine, naturopathic doctor Lee Know tells the epic story of mitochondria - the widely misunderstood and often-overlooked powerhouses of our cells. The legendary saga began over two billion years ago, when one bacterium entered another without being digested, which would evolve to create the first mitochondrion. Since then, for life to exist beyond single-celled bacteria, it's the mitochondria that have been responsible for this life-giving energy.

From an acclaimed Harvard professor and one of Time’s most influential people, this paradigm-shifting audiobook shows how almost everything we think we know about aging is wrong, offers a front-row seat to the amazing global effort to slow, stop, and reverse aging, and calls listeners to consider a future where aging can be treated.

In Dirt to Soil, Gabe Brown tells the story of his ranch's amazing journey and offers a wealth of innovative solutions to our most pressing and complex contemporary agricultural challenge - restoring the soil. The Brown’s Ranch model, developed over 20 years of experimentation and refinement, focuses on regenerating resources by continuously enhancing the living biology in the soil.

Edward O. Wilson has distilled sixty years of teaching into a book for students, young and old. Reflecting on his coming-of-age in the South as a Boy Scout and a lover of ants and butterflies, Wilson threads these twenty-one letters, each richly illustrated, with autobiographical anecdotes that illuminate his career - both his successes and his failures - and his motivations for becoming a biologist.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Being a Dog is a scientifically rigorous book that presents cutting-edge research with literary flair. Revealing such surprising facts as panting dogs cannot smell to explaining how dogs tell time by detecting lingering smells, Horowitz covers the topic of noses - both canine and human - from curious and always fascinating angles. As we come to understand how rich, complex, and exciting the world around us appears to a dog's sense of smell, we can begin to better appreciate it through our own.

This revised edition of Human Nature begins a new phase in the most important intellectual controversy of this generation: Is human behavior controlled by the species' biological heritage? Does this heritage limit human destiny?

With characteristic pungency and simplicity of style, the author of Sociobiology challenges old prejudices and current misconceptions about the nature-nurture debate.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

The next frontier in space exploration is Mars, the Red Planet - and human habitation of Mars isn't much farther off. In October 2015, NASA declared Mars "an achievable goal"; that same season, Ridley Scott and Matt Damon's The Martian drew crowds into theaters, grossing over $200 million. Now the National Geographic Channel fast forwards years ahead with Mars, a six-part series documenting and dramatizing the next 25 years as humans land on and learn to live on Mars.