Títulos em Desenvolvimento de Negócios e Empreendedorismo

Lições de um dos líderes empresariais mais admirados do Brasil. Em seu primeiro livro, Márcio Fernandes apresenta o que chama de nova Filosofia de Gestão, que fez a distribuidora de energia Elektro, onde atua como CEO desde 2011, assumir a dianteira em diversas pesquisas sobre satisfação de funcionários. Aliando lições de passagens autobiográficas a ensinamentos que vão na contramão do bom senso, o líder mais admirado do país ensina a investir na qualidade do dia a dia de seus colaboradores, como chama a equipe que lidera, para aumentar os lucros.

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world.

QUANDO PENSAMOS NOS GRANDES EMPRESÁRIOS, ENXERGAMOS ALGO EM COMUM: ELES FORAM ALÉM DO ÓBVIO, PENSARAM FORA DA CAIXA. ELES ENXERGARAM SOLUÇÕES QUANDO O RESTO DO MERCADO SÓ VIA DIFICULDADE. É ESSA HABILIDADE QUE EU QUERO AJUDÁ-LO A DESENVOLVER. Todo mundo sabe como é difícil ter uma empresa no mercado atual, a mortalidade é alta e conquistar o lucro desejado leva tempo, disciplina e planejamento. Ao construir uma empresa, ou até mesmo antes, ao desenvolver a ideia de seu negócio, já é possível notar algumas dificuldades que vão nos impedir de prosseguir.

From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? Is my 9-5 really what I want to do? What kind of job or business do I really want to pursue? Do I have the power to make it happen? With Simon Squibb’s incisive new book, you can make it happen.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.

In the high-stakes world of corporate leadership, becoming a Fortune 500 CEO is an Everest-like ascent - with only the savviest managing to avoid falling off the mountain. In A CEO for All Seasons you'll find an essential climbing route that will take you through every stage. Featured in this tip-dense guide is wisdom from some of the world's most iconic leaders, including Blackstone's Steve Schwarzman, Chevron's Mike Wirth, Merck's Ken Frazier, Nasdaq's Adena Friedman, ASML's Peter Wennink, Morgan Stanley's James Gorman, and Dell Technologies' Michael Dell.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

Com mais de 150 mil exemplares vendidos, O segredo de Luísa se tornou referência quando o assunto é empreendedorismo. Usando como fio condutor a trajetória de Luísa, uma jovem mineira entusiasmada com a ideia de abrir uma empresa para vender a deliciosa goiabada que sua tia produz, Fernando Dolabela ensina passo a passo tudo o que é preciso saber para ir do sonho ao mercado.

Nothing is more inspiring than a big vision that becomes a triumphant new reality. But more modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, commonly fail. Why? Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg. In How Big Things Get Done, he identifies the errors that lead projects to fail, and the research-based principles that will make yours succeed.

Este livro não é mais uma bala de prata administrativa nem alguma estratégia da moda. Ele não contém teorias. Baseia-se em experiências reais, em sabedoria prática e em verdades atemporais. Mais importante: funciona. O que ensino aos líderes de empresas é simples, mas não simplista. Junte-se a mim nesta viagem para controlar melhor seus negócios e ter mais equilíbrio, melhores resultados, mais diversão e mais lucratividade.

Lições do fundador de uma das empresas mais valiosas do mundo retiradas de suas mensagens aos acionistas.

Quem é Elon Musk? Para muitos, um playboy, um marqueteiro manipulador ou um louco. Mas, para boa parte da elite corporativa e do Vale do Silício, Musk é como uma mistura de Steve Jobs e Bill Gates, um empreendedor visionário que está construindo um império—não à toa o chamam de "o Homem de Ferro da vida real". Entre suas metas, está colonizar Marte, e sua biografia, hoje, já é parte relevante da história. No livro, o experiente jornalista Ashlee Vance apresenta um olhar inédito sobre a vida e as realizações inacreditáveis do homem mais audacioso do Vale do Silício desde Steve Jobs.

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Agora é possível replicar o mundo real no mundo virtual e oferecer experiências únicas às pessoas. Isso é o metaverso, uma realidade digital imersiva que proporciona a todos oportunidades de se reinventar tanto profissionalmente quanto na vida pessoal. Esse universo também traz novas maneiras de fazer negócios e aproveitar os momentos de lazer sem sair de casa. Para surfar nessa revolução e transformar seu negócio, Fernando Godoy ajuda você a desbravar o metaverso e a participar dessa nova economia digital. Bem-vindo ao futuro!