Títulos em Gestão e Liderança

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

O Brasil está entre os 10 maiores mercados de vestuário e acessórios do planeta. E se você atua nesse ramo ou está pensando em entrar para esse segmento trilionário, prepare-se para ganhar o jogo! Escrito de forma objetiva e totalmente construído em cima do conhecimento prático, Compre bem para vender [muito] bem já entrega o segredo logo no título. Mas não para por aí.

"Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier.

Embracing ESG—environmental, social, and governance goals—isn't just the right thing to do. It's good business. Companies that don't address their material long-term risks may save a few dollars today, but they're putting themselves, their stakeholders, and their investors in jeopardy. ESG: The Insights You Need from Harvard Business Review will help you move past the noise and political debates to execute an ESG strategy that best fits your business.

How Countries Go Broke shows how debt problems are related to the other forces—political within countries, geopolitical between countries, natural (droughts, floods, and pandemics), and technological (most importantly, AI)—that together are causing what Dalio calls the “Overall Big Cycle” changes in the world order. By listening this audiobook, you will improve your understanding of what’s happening now and what to do about it.

Discover the transformative New York Times bestseller—a step-by-step manual for mastering your inner mind for peak performance and living your life to the fullest. As a professional baseball player, Jim Murphy’s sense of worth revolved around results. He was focused on achievement but also...

Este libro, escrito por Daniel Goleman junto con expertos en inteligencia emocional, aborda cada una de estas 12 competencias, con el fin de dar las claves para reconocerlas y desarrollarlas de manera práctica, lo que otorga un tesoro invaluable para líderes, empresas y todo tipo de organizaciones que deseen beneficiarse de las muchas virtudes de la inteligencia emocional.

How are some people so much smarter than the rest of us? Where do visionary creatives and savvy decision-makers like Vincent van Gogh, Steve Jobs, Abraham Lincoln, Maya Angelou, Nikola Tesla, Marie Curie, Albert Einstein, Wayne Gretzky, Warren Buffett, and William Shakespeare get their extraordinary mental abilities? In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced they had the answer. They named it Primal Intelligence.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

APRENDA A CONSTRUIR UM NEGÓCIO À PROVA DESSE MISTERIOSO FUTURO POR MEIO DE UM MÉTODO QUE UNE CIÊNCIA, PSICOLOGIA E GESTÃO! Chegou o momento de entender o que está acontecendo com o mundo e com os negócios, de conhecer as tendências para o aqui e o agora, de entender que quem tem controle sobre o seu negócio não é a tecnologia ou o futuro incerto. A única pessoa que pode se sentar na cadeira à ponta da mesa, olhar para todos e dizer o que pode e o que não pode acontecer com a equipe que você construiu é você mesmo!

Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster. Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable.

THE INSTANT NEW YORK TIMES BESTSELLER From communication expert Jefferson Fisher, the definitive book on making your next conversation the one that changes everything No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will...

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

Este audiolivro mostra como as mulheres podem chegar lá, quais os principais desafios e qual é o estilo de liderança feminino. Além de informações e pesquisas atualizadas, Leny Kyrillos e Cássia Godoy trazem o relato (e excelentes dicas) de 13 profissionais renomadas em diferentes áreas de atuação.Mulheres vêm conquistando posições de poder nas mais diversas áreas. Essa conquista, dura e lenta, esbarra em diversas barreiras culturais, mas é possível. E mais do que isso: é desejável para empresas e sociedade.

Is charisma essential for every leader? Absolutely. At its core, leadership is influence—nothing more, nothing less. And to influence others effectively, you must connect with them. In The Charismatic Leader: 21 Skills for Connecting with People, John Maxwell reveals his proven roadmap to more impactful leadership through the power of charisma. Narrated by Maxwell himself, this audiobook immerses you in his wisdom, guiding you step by step toward mastering the art of meaningful connection. The secret? Shift your mindset from "Here I am!" to "Ah, there you are!"

El legendario inversor John Doerr revela cómo los Objetivos y Resultados Claves (OKR) han permitido a Google lograr un crecimiento explosivo, y cómo ese método puede ayudar a cualquier organización a prosperar.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

The world’s best teams don’t win because of leadership alone. They win because of teamship. Yet when it comes to success, it is leaders who are lauded; too little attention is given to the transformation of the team itself. We’ve all but ignored how to extract billions of dollars of shareholder value from the interdependency of talent in teams, Keith Ferrazzi argues. Upgrading teams is one of the least curated and under-leveraged opportunities for success. It is time to focus on teamship.

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In the bestselling The Signal and the Noise, Nate Silver showed how forecasting would define the age of Big Data. Now, in this timely and riveting new book, Silver investigates "The River," or those whose mastery of risk allows them to shape—and dominate—so much of modern life. These professional risk takers—poker players and hedge fund managers, crypto true-believers and blue-chip art collectors—can teach us much about navigating the uncertainty of the 21st century.