Resultado narrado por "George Newbern" em Todas as categorias

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.

We all think we know who Steve Jobs was, what made him tick, and what made him succeed. Yet the single most important question about him has never been answered. The young, impulsive, egotistical genius was ousted in the mid-'80s from the company he founded, exiled from his own kingdom and cast into the wilderness. Yet he returned a decade later to transform the ailing Apple into the most successful company the world had ever seen.

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

When disaster hits, ministry leaders are thrust into the center of it all. We’re called to be counselors, coordinators, communicators, and visionaries, all while carrying our own grief and uncertainty. The pressure is immense. The path forward isn’t clear. And often, we’re left wondering: How do I lead when I’m hurting too? Anchor Point: How to Lead with Faith, Find Strength, and Rebuild with Hope After Crisis is a lifeline for pastors and ministry leaders facing the unthinkable.

The year is 1990. A shocking murder of the star quarterback upends a sleepy Georgia town. After his father Jack decides to risk everything by defending the accused, young Chance Meridian—along with his three best friends—must grow up fast when the uglier lessons of life interrupt their carefree boyhood. Jim Crow may be dead, but old attitudes die hard.

The Transformation Principles is a blueprint for leaders who want to create institutions that endure, drive inclusive growth, and reshape industries in ways that serve people and society while generating outsized financial value. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term successes that last for generations to come.

In How to Say It to Seniors, geriatric psychology expert David Solie offers help in removing the typical communication blocks many experience with the elderly. By sharing his insights into the later stages of life, Solie helps in understanding the unique perspective of seniors, and provides the tools to relate to them.

Haunted by a shadow from the past, a young farmer attempts suicide beneath a rotting burial elm, unearthing a dark ancestral history. But deep beneath the diseased generational roots lies a powerful secret—one that could save both the man and the land.

From one of the nation's most dedicated advocates for those with disabilities, an exposé of the insidious takeover of disability supports by private equity firms and a clarion call for urgent systemic change in a broken industry that has mistreated millions.

Consulting with internationally known CEOs and participating in high-stakes projects with millions of dollars and thousands of jobs on the line, Rich Moran knew the rule: there’s no room for error—no fumbling, misgivings, or delays. While attempting to lull a crying son to sleep, a wrong turn on a drive through Sonoma County sets him and his family on a life-changing adventure. They can’t resist a promise-laden 19th century home, looking past its rotting wraparound porch and leaky roof.

A real estate veteran and Wall Street Journal Real Trends Top 250 agent offers a “code to the lockbox” of the oftentimes mystifying home-buying process, providing unconventional and overlooked keys to success centered on self-awareness and vision-building for potential homebuyers.

Timmy Overton of Austin and Jerry Ray James of Odessa were football stars who traded athletics for lives of crime. The original rebels without causes, nihilists with Cadillacs and Elvis hair, the Overton gang and their associates formed a ragtag white trash mafia that bedazzled Austin law enforcement for most of the 1960s. Tied into a loose network of crooked lawyers, pimps, and used car dealers who became known as the "traveling criminals," they burglarized banks and ran smuggling and prostitution rings all over Texas.

Whether you are moving into your first leadership role or are already a leader and looking to expand your purview and skill set, this is an essential resource for understanding leadership. Recognizing that a one-size-fits-all leadership approach isn't always possible, Everyday Leadership encourages you to develop your own leader mindset. It gives a foundational overview of what leadership is, what makes leaders effective, and how to think systematically about organizations and teams.

Imagine a future where your smartphone could save your life, or an AI-enabled ultrasound device can make scanning more accurate. Healthcare organizations and experts around the world are coming together to transform how care is delivered. Authors Paul Cerrato, MA, and John D. Halamka, MD, MS, leaders in data science and healthcare strategy at the world-renowned Mayo Clinic, explore these ideas and Mayo Clinic Platform, the first comprehensive platform in healthcare that envisions a world where personalized, predictive, and innovative care is accessible to all.

When Cassie Walsh returns to her small Minnesota hometown for her mother's funeral, she intends to leave as quickly as possible. But a shocking discovery in the basement freezer of her childhood home changes everything. The discovery of the body of Cassie's long-lost teenage crush in her mother's chest freezer shatters her world and forces her to confront a buried secret from fifteen years ago.

You can buy anything in Atlanta. Especially sex. When a serial killer brutally murders one of the lost girls of the city, Chance Meridian and his murder squad dive deep into the dark underbelly of human trafficking, only to learn that money has no conscience. With the clock ticking on yet another victim, Chance must risk everything to stop a madman. But faced with his most dangerous foe yet, will he be too late to save even himself?