Títulos em Marketing e Vendas

Age of Invisible Machines quickly earned a reputation as a prophetic guide for technology and business leaders, swiftly becoming a Wall Street Journal bestseller by offering listeners an inside perspective shaped by Robb Wilson and Josh Tyson's hands-on experience collaborating with leading innovators across the AI space. When the first edition launched in late 2022, few realized how rapidly generative AI was advancing—but Wilson and Tyson were immersed in the cutting-edge developments happening across the industry.

The AI Marketing RevolutionArtificial intelligence is reshaping marketing faster than any technology in history. From personalized ads and predictive analytics to automated campaigns and AI-driven content creation, businesses that embrace AI are outpacing those that don’t. This book is your roadmap to thriving in the AI era. You’ll discover how leading brands like Amazon, Netflix, Spotify, and Starbucks use AI to deliver hyper-personalized experiences, scale creativity, and build customer loyalty.

Unlock the secret to turning one-time buyers into lifelong fans with Using AI to Improve Customer Retention and Loyalty Programs. In this game-changing guide, Catholic Deacon John O’Maley – a West Point graduate, former U. S. Army Ranger Captain, and P&G marketing alumnus – reveals how businesses of all sizes can harness artificial intelligence to boost customer loyalty. Discover how AI is transforming the way companies engage customers, from predictive algorithms that anticipate churn before it happens, to personalized recommendations and chatbots that delight customers 24/7.

In a marketplace crowded with options and driven by rapid innovation, one competitive edge remains timeless: the power of human emotion. The Emotional Experience: The Feeling Economy, and Why Brands That Emotionally Connect Win, explores how leading organizations harness the science of emotion to shape unforgettable experiences, build deeper relationships, and earn lasting loyalty. Drawing on insights from psychology, neuroscience, and real-world business strategy, this book reveals why emotional intelligence (EQ) is no longer optional—it's essential.

Drawing from over 26 years of experience in real estate and mortgage lending, Steve Fingerman breaks down the exact strategies, systems, and mindsets that turn average agents into high performers. This isn’t theory—it’s a proven blueprint you can follow to start closing deals fast.

Selling and negotiating a good deal is the most valuable skill in the business world. How well you build value and negotiate dictates the profit percentage on the business model. Being an expert at the basics is what will separate you from your peers and allow you to make as much money as you’re worth. This is true whether you are a veteran who has been around for a long time or if you are new to the world of sales.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

If you’re intrigued by affiliate marketing but unsure how or where to start, this book is the perfect launchpad. It speaks directly to those who are curious but overwhelmed, excited but uncertain, and ready to make a change—but need a clear roadmap to follow. What sets this book apart is how it demystifies the affiliate marketing process. You won’t get lost in jargon or tech-heavy talk. Instead, you’ll find a well-organized, step-by-step playbook filled with real strategies that work.

The most important sales question isn't whether you are winning or losing — it's whether you are learning on every opportunity and getting smarter. This is your guide to creating the most precious and valuable thing you can have in growing any business: an unbreakable feedback loop. It is a very serious book, but some of the insights and cartoons will make you laugh out loud.

Any business can be unrivaled! In today’s crowded marketplace, pouring money into marketing or simply having a better product won’t make your business stand apart. Real growth doesn’t come from incremental improvements or playing catch-up with competitors. It comes from being the only choice your customers want. Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle.

Der bewährte Plan, um online Geld zu verdienen. Wenn Sie Unternehmerbücher voller vager Ratschläge leid sind, ist dieses Buch genau das Richtige. Dieser Schritt-für-Schritt-Fahrplan ist für alle, die nach Geschäftsideen für Kleinunternehmen suchen, online Geld verdienen wollen oder einen klaren Plan zum Wachsen brauchen. Ein eigenes Unternehmen zu gründen, sollte kein Ratespiel sein; egal, ob Sie bei null anfangen oder ein bestehendes Unternehmen skalieren – die Strategien in diesem Buch zeigen Ihnen, wie Sie schneller und intelligenter Geld verdienen.

In today’s noisy, digitally crowded sales environment, prospects are overwhelmed with endless information and options—leading to inaction, stalled deals, ghosting, and lost opportunities. The reasons behind these breakdowns aren’t always obvious, making it difficult to know what to change or how to keep deals on track. How can sales leaders help their teams break through the digital noise and build momentum with prospects? What communication missteps or behaviors are causing deals to stall or die?

This book is primarily directed at self-employed and small business owners. It contains practical information on how to do it right, and how to do it better if you are already doing it. You will learn how to develop your skills from scratch, attract customers, make a cold call and schedule an appointment. Motivate customers to buy using four simple sales steps, and develop related networking and referral skills.

Do you want to dramatically transform your life? You will learn the #1 way to make money online.

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.

Unlock the secrets to mastering high ticket sales and close premium deals with confidence using the proven, step-by-step phone sales blueprint in this comprehensive guide. Whether you're a coach, consultant, freelancer, or service provider, this book will transform the way you connect with clients, build trust, handle objections, and close deals worth thousands or even tens of thousands of dollars.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

Unlock the power of remote high-ticket sales and build a business that gives you freedom, fulfillment, and financial independence. In Monetize Your Message, Rich Avery delivers a practical, proven roadmap for anyone who wants to escape traditional selling and build a purpose-driven business by helping others. Whether you're a coach, consultant, content creator, or aspiring closer, this book will show you how to sell premium offers—without pressure, manipulation, or sleazy tactics.