Resultado de "Elira Fontayne" em Todas as categorias

In this eye-opening book, Elira Fontayne explores the ten most common cognitive biases that shape your thinking and subtly steer your decisions. These hidden forces influence how you spend money, who you trust, what risks you take, and even how you see yourself. By the time you finish, you’ll never look at your own mind in quite the same way again.

Author Elira Fontayne explains why the showroom feels so carefully staged–the lighting, the music, the polished displays–and how every element is engineered to keep you relaxed, impressed, and just a little dazzled. She reveals the psychological triggers dealerships rely on, from “anchoring” high prices to make lesser ones seem like bargains, to the “Monthly Payment Maze” that hides the true cost of your car behind appealingly small numbers.

This book explores what Elira Fontayne calls the “consent illusion.” On the surface, you are giving consent every time you tap the button. In reality, that consent is often uninformed, rushed, or based on blind trust in the platform. The illusion lies in the appearance of choice—when in truth, few users have the time, patience, or expertise to truly understand what they’ve agreed to.

Psychological Traps: Airlines and Hotels Use to Make You Pay More (And How to Beat Them) by Elira Fontayne is an eye-opening exploration of the hidden tactics travel companies use to squeeze more money out of you—and the practical strategies you can use to fight back. At first glance, booking a holiday feels simple: search, compare, confirm. But beneath the glossy websites, countdown timers, and “special deals” lies a world of psychological manipulation designed to nudge, pressure, and confuse you into paying more than you should.

Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.

News Media Psychological Tricks: The Way They Shape Your Reality pulls back the curtain on the hidden techniques the news uses to influence how you think and feel. From the choice of a single headline word to the order in which stories are told, the media employs subtle but highly effective methods rooted in psychology. This book explores those methods and reveals how they work, so you can become a sharper, more critical consumer of information.

What if the most powerful force shaping the modern world was… nothing? We live in an age of deep uncertainty. Institutions are questioned, truths are fractured, and the search for meaning often feels more like a personal burden than a cultural inheritance. Yet few realise just how much of our present-day worldview is quietly shaped by a radical idea: nihilism—the belief that there is no inherent meaning, purpose, or absolute truth.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.