Títulos em Marketing e Vendas

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

The greatest disruption in the history of marketing isn’t coming for your job. It’s coming for your customer. Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places. If you don’t understand these shifts, your marketing playbook will be obsolete. Bestselling author and futurist Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

Der KI-Unternehmer – Wie du dein Online-Business mit künstlicher Intelligenz strukturierst, automatisierst und skalierst. Viele Unternehmer arbeiten zu viel, treffen zu viele Entscheidungen selbst und bauen ein Business, das ohne sie kaum funktioniert. Künstliche Intelligenz verändert dieses Modell grundlegend. Dieses Hörbuch zeigt dir, wie du KI nicht nur als Werkzeug nutzt, sondern als strukturellen Bestandteil deines Unternehmens.

Are you tired of being overlooked in sales, business, or critical opportunities? Your skills, qualifications, and solutions are top-notch—but people don’t choose you. Why? Because there’s a gap between your real value and how it’s perceived. In today’s competitive world, presenting your value isn’t enough. You must influence others to perceive you as the obvious choice.

One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire.

Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success.

Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming's unstoppable rise.

¿Tienes algo valioso que ofrecer pero te paralizas al vender? No estás solo. Muchos emprendedores con alma sienten que vender traiciona su esencia. Pero ese bloqueo no solo frena tus ingresos: apaga tu impacto, tu expansión, tu propósito.

The LinkedIn Edge is not the typical "social selling" book focused on vanity metrics or going viral. There is no fluff or shallow "moon launch" techniques that never really work. This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches—blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance.

Age of Invisible Machines quickly earned a reputation as a prophetic guide for technology and business leaders, swiftly becoming a Wall Street Journal bestseller by offering listeners an inside perspective shaped by Robb Wilson and Josh Tyson's hands-on experience collaborating with leading innovators across the AI space. When the first edition launched in late 2022, few realized how rapidly generative AI was advancing—but Wilson and Tyson were immersed in the cutting-edge developments happening across the industry.

Em Um milhão de seguidores, o estrategista digital Brendan Kane responde essa e muitas outras dúvidas de quem quer ganhar espaço na mídia digital em pouco tempo, através de um método testado e aprovado para você conseguir o número de seguidores que estiver disposto a conquistar.

The AI Marketing RevolutionArtificial intelligence is reshaping marketing faster than any technology in history. From personalized ads and predictive analytics to automated campaigns and AI-driven content creation, businesses that embrace AI are outpacing those that don’t. This book is your roadmap to thriving in the AI era. You’ll discover how leading brands like Amazon, Netflix, Spotify, and Starbucks use AI to deliver hyper-personalized experiences, scale creativity, and build customer loyalty.

Unlock the secret to turning one-time buyers into lifelong fans with Using AI to Improve Customer Retention and Loyalty Programs. In this game-changing guide, Catholic Deacon John O’Maley – a West Point graduate, former U. S. Army Ranger Captain, and P&G marketing alumnus – reveals how businesses of all sizes can harness artificial intelligence to boost customer loyalty. Discover how AI is transforming the way companies engage customers, from predictive algorithms that anticipate churn before it happens, to personalized recommendations and chatbots that delight customers 24/7.

In a marketplace crowded with options and driven by rapid innovation, one competitive edge remains timeless: the power of human emotion. The Emotional Experience: The Feeling Economy, and Why Brands That Emotionally Connect Win, explores how leading organizations harness the science of emotion to shape unforgettable experiences, build deeper relationships, and earn lasting loyalty. Drawing on insights from psychology, neuroscience, and real-world business strategy, this book reveals why emotional intelligence (EQ) is no longer optional—it's essential.

Drawing from over 26 years of experience in real estate and mortgage lending, Steve Fingerman breaks down the exact strategies, systems, and mindsets that turn average agents into high performers. This isn’t theory—it’s a proven blueprint you can follow to start closing deals fast.

Selling and negotiating a good deal is the most valuable skill in the business world. How well you build value and negotiate dictates the profit percentage on the business model. Being an expert at the basics is what will separate you from your peers and allow you to make as much money as you’re worth. This is true whether you are a veteran who has been around for a long time or if you are new to the world of sales.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

If you’re intrigued by affiliate marketing but unsure how or where to start, this book is the perfect launchpad. It speaks directly to those who are curious but overwhelmed, excited but uncertain, and ready to make a change—but need a clear roadmap to follow. What sets this book apart is how it demystifies the affiliate marketing process. You won’t get lost in jargon or tech-heavy talk. Instead, you’ll find a well-organized, step-by-step playbook filled with real strategies that work.