Títulos em Marketing e Vendas

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

In the past few years, companies large and small have called on Darius Lahoutifard to get help with their non-performing sales teams. The described symptoms are different from one company to another, but Darius noticed that all they are related to the same illness: the inability to qualify. This book covers both the why and the how of sales qualification. It describes the MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) sales methodology in-depth. This is not a book of theories or academic concepts, but techniques with practical recipes.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Are you ready to turn ChatGPT into your personal income engine? Whether you're a complete beginner or a seasoned entrepreneur, AI Money Mastery reveals the exact strategies to build passive income, launch profitable side hustles, and achieve true financial freedom — all powered by artificial intelligence.

An idea a week from one of the UK's most impactful business leaders.

Whether you're a total beginner or a seasoned entrepreneur, this 4-in-1 guide delivers everything you need to turn ChatGPT into a money-making machine. Inside, you'll discover step-by-step strategies to build passive income, launch profitable side hustles, and scale to full-time freedom using the world's most powerful AI tool.

Are you ready to transform your creativity into cash? Turn ChatGPT Prompts into Paydays is your ultimate guide to building a thriving side hustle or full-blown business using the world's most powerful AI tool. Whether you're a total beginner or a seasoned entrepreneur, this blueprint shows you how to monetize ChatGPT with speed, strategy, and style.

Are you ready to turn automation into income? AI Automation for Profit is your ultimate guide to launching scalable digital businesses using cutting-edge AI tools. Whether you're a solopreneur, freelancer, or full-time dreamer, this audiobook shows you how to build, automate, and grow side hustles that generate up to $5,000 per month—or more.

Are you ready to break free from the 9-to-5 grind and tap into the explosive power of AI to build a thriving online business? AI Goldmine is your ultimate 3-in-1 blueprint to harness ChatGPT and other AI tools to generate income, automate your hustle, and scale to six figures—fast.

In a world drowning in copycat “thought leaders” and AI-generated noise, the worst thing you can be is forgettable. This is the ultimate playbook for CEOs, founders, and experts who want to escape “best kept secret” syndrome and grow revenue exponentially by earning the visibility, credibility, and brand preference that you deserve. You'll become the trusted face of your firm, the respected voice in your field, and the magnet that pulls in perfect-fit clients, partners, talent, investors, and media without chasing, convincing, or begging them.

Make Money with ChatGPT Turn AI into Income, Launch Scalable Hustles, and Build a 6-Figure Brand from Anywhere Ready to turn conversations into cash? This ultimate guide reveals how to harness ChatGPT to build passive income streams, automate your side hustles, and scale a profitable online business — no tech degree required.

Are you ready to turn conversations into cash? Make Money with ChatGPT is your ultimate guide to launching profitable side hustles, building passive income streams, and scaling online businesses—all powered by the world’s most accessible AI tool.

What if your affiliate business could run 24/7 finding products, creating content, driving traffic, and making sales without burning you out? Welcome to AI-Powered Affiliate Marketing 2026, a step-by-step guide for building a scalable, automated, and future-proof affiliate business using artificial intelligence. If traditional affiliate tactics feel slow, oversaturated, or confusing, this book shows how today’s top marketers use AI to work smarter, not harder. Affiliate marketing has changed. Algorithms decide visibility. Automation drives conversions. Personalization builds trust.

You’ll learn how to write a clear, impactful business book, even if you’ve never seen yourself as a writer. Kevin shows you how to turn your clients’ questions into chapters, why short books outperform long ones, and how your book becomes your most powerful tool for attracting clients, building trust, and positioning yourself as the go-to expert.

If you can win one, you can win them all. In The First Domino, multi-award winning bestselling author and world-renowned negotiation expert Tim Castle reveals the breakthrough strategy to land your first flagship client – and how this single move can trigger a chain reaction of sales wins, credibility, and unstoppable growth.