Títulos em Criação de Conteúdo e Mídias Sociais

Como os livros podem nos ensinar sobre o mundo, as pessoas que estão à nossa volta e sobre nós mesmos? Como eles são capazes de nos resgatar de momentos difíceis? Ao combinar memórias pessoais e reflexões sobre suas leituras, Pedro Pacífico conta como os livros tiveram papel crucial na construção de sua identidade. Referência entre os produtores de conteúdo literário nas redes sociais, com quase meio milhão de seguidores no Instagram...

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook’s potential and knew it could change the world for the better. But, when she got there and rose to its top ranks, things turned out a little different. From wild schemes cooked up on private jets to risking prison abroad, Careless People exposes both the personal and political fallout when boundless power and a rotten culture take hold.

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation.

Bem-vindo à internet e hoje a jornalista Marie Declercq vai ser ser sua guia pelos cantos mais inusitados da rede mundial de computadores, onde todo mundo tem uma coisa em comum: a busca de comunidade para chamar de sua. Neste Original Aubible em dez episódios, você será guiado pela Marie para explorar dez comunidades criadas em torno de interesses difentes e a importância delas para que a gente não se sinta sozinho.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Envision reducing your screen time while enriching your real-life experiences. Imagine the satisfaction of engaging in deep, uninterrupted work or the joy of fully present moments with loved ones, all because you took control of your digital life. Your mental space can be more than a battleground for notifications and newsfeeds; it can be a sanctuary of thought, creativity, and peace. With Gabrielle Townsend's boxset, you hold the key to unlocking the full potential of your cognitive freedom and your impact on your own life.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Have you ever wished that social media came with a user manual? Whether you’re a parent concerned about your child’s online activity, a young adult wanting to get the most out of it that you possibly can, or a new business owner determined to leverage its power, there’s probably a lot you’re unsure about. Perhaps you’re eager to create a strong digital persona, or maybe you have privacy concerns. You’re not sure how to protect yourself on each platform you use. Maybe you have the basics down, but using social media to grow your business baffles you.

Imagine a life where your time is your own, where you're sharing what you love with the world and earning money doing it, where you are free! Together, we'll build your path from scratch. In just two weeks, you'll go from confused beginner to posting your first video and earning your first dollar online. This proven system helps you create impact and consistent income doing what you enjoy.

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Tu rêves de lancer ton podcast, mais tu ne sais pas par où commencer ? « Lance Ton Podcast : Le Guide Essentiel » est LE livre qu’il te faut pour transformer ton idée en un podcast captivant et professionnel. Ce que tu découvriras : Comment choisir un sujet qui te passionne ET attire une audience fidèle. Les équipements essentiels (et économiques) pour une qualité sonore irréprochable. Les techniques pour structurer tes épisodes et captiver dès les premières secondes. Les erreurs fatales qui font abandonner 80% des podcasters… et comment les éviter !

In Parental Control: A Guide to Raising Balanced Kids in the Digital Era, Titania Jordan, a renowned internet and social media safety specialist, tackles the urgent dilemmas of modern parenting head-on. As technology increasingly engulfs the lives of our children, this book emerges as a beacon for those looking to guide, protect, and connect with them in meaningful ways.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.