Títulos em História e Cultura

Jaron Lanier, considerado o pai da realidade virtual e uma das maiores referências (e críticos) do Vale do Silício, não tem conta em nenhuma rede social e deixa bem claro por quê: “Evito as redes sociais pela mesma razão que evito as drogas.” Segundo ele, as bases da internet foram fundamentadas em um modelo de negócio regido pelas propagandas. Os anúncios, nossos velhos conhecidos das mídias tradicionais, ganharam uma nova dimensão à medida que a internet se desenvolvia.

Desde mediados de la década de 2000, la inteligencia artificial (IA) se ha expandido a gran velocidad a nivel mundial, como campo académico y como industria. Pero ¿es posible crear inteligencia? ¿Cómo son los sistemas de IA que se desarrollan a escala planetaria? ¿Qué tipos de políticas están contenidas en el modo en que esos sistemas cartografían e interpretan el mundo? ¿Cuáles son las consecuencias de incluir la IA en los sistemas de toma de decisiones en los lugares de trabajo, la educación, la salud, las finanzas, la justicia y el gobierno?

Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.  

Da mesma autora do best-seller Algoritmos de Destruição em Massa, um alerta claro sobre a influência destrutiva do “complexo industrial da vergonha”.

In The Extinction of Experience, Christine Rosen investigates the cultural and emotional shifts that accompany our embrace of technology. In warm, philosophical prose, Rosen reveals key human experiences at risk of going extinct, including face-to-face communication, sense of place, authentic emotion, and even boredom. Considering cultural trends, like TikTok challenges and mukbang, and politically unsettling phenomena, like sociometric trackers and online conspiracy culture, Rosen exposes an unprecedented shift in the human condition, one that habituates us to alienation and control. 

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

Ao longo da história, encontramos grandes pensadores, cientistas e inventores que, num rompante criativo, desafiam nossos paradigmas e nos atiram sem piedade a uma nova realidade, que a princípio pode parecer desconfortável, incompreensível ou até questionável. Mas, afinal, de onde surgem as grandes ideias?

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team.

A galvanizing critique of the forces vying for our attention—and our personal information—that redefines what we think of as productivity, reconnects us with the environment, and reveals all that we’ve been too distracted to see about ourselves and our world. Nothing is harder to do these...

After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters, Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so.

At some point in your career, you'll realize there's more to being a software engineer than dealing with code. With more than forty stand-alone stories, Lopp walks through a complete job lifecycle, starting with the interview and ending with the realization that it might be time to move on. You'll learn how to handle baffling circumstances in your job, understand what you want from your career, and discover how to thrive in your workplace.

Smart Phone Dumb Phone rewires our relationship to technology. By unravelling the brainwashing process behind our addictive behaviour, we are freed from dependence and can reassert control over our time and productivity. Including 20 practical steps to help you along your way, this wonderful guide will release you from the clutches of your smartphone and allow you to live in the moment. It truly is the easyway.

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

O Marco Civil da Internet, oficialmente chamado de Lei N° 12.965/14, é a lei que regula o uso da Internet no Brasil por meio da previsão de princípios, garantias, direitos e deveres para quem usa a rede...

Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

In How To Think About AI, Richard Susskind draws on his experience of working on AI since the early 1980s. For Susskind, balancing the benefits and threats of artificial intelligence is the defining challenge of our age. He explores the history of AI and possible scenarios for its future. His views on AI are not always conventional. He positions ChatGPT and generative AI as no more than the latest chapter in the ongoing story of AI and claims we are still at the foothills of developments.