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Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

When a dream trip to perform Celtic music in the UK falls apart due to betrayal, S. Fraser Hale and his teenage grandson, Dan Arsenault, are left with non-refundable plane tickets and a tough choice. Instead of giving up, they embark on a hastily arranged guided bus tour of Scotland, turning disaster into an unexpected adventure. Scotland for the Brave is Hale's candid travel journal, documenting their journey through England and Scotland in 2003. This journal captures the realities of their whirlwind tour from crowded buses and expensive meals to the landscapes and historical sites.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a seven- to eight- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. Don't be one of them!

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Dan S. Kennedy, joined by coauthor Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money."

Artificial Intelligence is infiltrating our workplaces rapidly. It's not only changing how we work, but how you must lead, too! INNOVATIVE LEADERSHIP & FOLLOWERSHIP IN THE AGE OF AI is an authoritative guide propelling you into the future of leadership and followership, offering the vision and tools you need to meld human intention and action with machine intelligence.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

Zurn and Bassett—identical twins who write that their book "represents the thought of one mind and two bodies"—harness their respective expertise in the humanities and the sciences to get irrepressibly curious about curiosity. They identify three styles of curiosity—the busybody, who collects stories, creating loose knowledge networks; the hunter, who hunts down secrets or discoveries, creating tight networks; and the dancer, who takes leaps of creative imagination, creating loopy ones.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Esta breve guía le permitirá aplicar lo imposible en el momento de la verdad, solo porque muchas personas en el mundo, jóvenes y mayores, se encuentran con el mismo torbellino en la vida y en lugar de hacer lo que se supone que deben hacer, luchan, se ponen nerviosos, ansiosos, deprimidos, comienzan a tener enojos y con eso complican más el torbellino.

Life brings about many uncertainties, when faced with a challenge that may cause you to lose all sense of hope. What do you do? Lie down and give up, or do you stand up and find a way to make your life whole again? This is a story of how life can change in an instant. Those who are strong in their faith with God are built to endure tragedies, trials, and tribulations; undergoing a lot before getting back on track

The old economy is shattered and gone forever. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

Saturn. The Ringed Planet. Harbinger of ideas and wonder. The planet that gave birth to the modern era of science envisioning the myriad of multi-colored rings circling the planet, one of the reasons for the invention of the telescope, and the second largest in our solar system. These are the stories of Saturn, the great Titan. Tales of time, age, and endings.

In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.

What do most business owners have in common? A lack of freedom. Instead of working to own your business, it's time to work to own your freedom. When you own your freedom, you're tied to the business no more, able to choose why and how to spend your time and money. In Own Your Freedom, co-authors Dr. David Phelps and Dan S. Kennedy describe the freedom you can enjoy when you earn passive income through capital investments like real estate. By investing in your capital, the people in your life, and your skills, you can achieve freedom well before a fabled retirement date.

When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope, but practically shreds it into a million pieces and daring to live and experience life where few others are willing to go? Being a renegade millionaire means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.

Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one.