Resultado de "The FADER" em Todas as categorias

We've all been there: sitting at a desk agonizing over which multiple-choice answer is the right one. It's the absolute worst, and I'm not going to let those nefarious letters get the best of you.

Once upon a time, Sarah Fader wrote a blog post called "Three-Year-Olds Are Assholes". It went viral on HuffPost Parents, with over 400,000 shares on Facebook. This book tells the story of three-year-old Samantha, who is determined to make a rainbow.

Why do sports captivate people? They allow us to watch human beings achieve peak performance, but, beyond physical strength and skill, what's really impressive is an athlete's mental prowess -- their will to succeed, engagement with their environment, and self-confidence. In Life as Sport, sport...

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

“A stunning story about family and hope that unfolds unexpectedly but beautifully, like a Michigan summer sunset over an orchard.” —Viola Shipman, bestselling author of The Clover Girls and The Secret of Snow In cherry season, anything is possible… Everything Hope knows about the Orchard...

“The talented Molly Fader will keep you turning the pages right down to the oh-so-satisfying final twist.” —Susan Wiggs, New York Times bestselling author What drove their family apart just might bring them back together… It’s been seventeen years since the tragic summer the McAvoy...

Discover the story of one of the most transcendent players in NBA history–from his early life living in poverty in Greece to his inspiring rise to super-stardom in America. As the face of the NBA's new world order, Giannis Antetokounmpo has overcome unfathomable obstacles to become a symbol of...

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

“A breathtaking story of an extraordinary friendship. Molly Fader has penned an unforgettable novel that is sure to be one of the year’s best.” —Kristy Woodson Harvey, New York Times bestselling author of The Wedding Veil Two friends. A lifetime of secrets. One sparkling story. 1967 Iowa...