Resultado narrado por "Sean Pratt" em Todas as categorias

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves - and how to create a joint project plan that delivers value for both buyer and seller. 

Do "angels" exist? If so, are they heaven-sent or products of the human brain? After the publication of the bestseller The Third Man Factor, which examined the phenomenon of explorers who found themselves at the edge of death and experienced a benevolent presence that led them out of the impossible, John Geiger was inundated with firsthand accounts from people who had the same experience - a vivid presence that aided them as they faced crises ranging from physical and sexual assaults to automobile accidents, airplane crashes and more.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

The consensus view of the Civil War - that it was first and foremost a war to restore the Union, and an antislavery war only later when it became necessary for Union victory - dies here. James Oakes’s groundbreaking history shows how deftly Lincoln and congressional Republicans pursued antislavery throughout the war, pragmatic in policy but steadfast on principle. In the disloyal South the federal government quickly began freeing slaves, immediately and without slaveholder compensation, as they fled to Union lines.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

In this life-changing book, energy medicine expert Rhys Thomas shows you how to discover your life purpose and align your decisions with your deepest self, so your life is fulfilling, productive, and full of joy. Trying to meet everyone else's expectations about the type of role you should play - whether in your job, your family, or society - can leave you constantly striving but ultimately dissatisfied.

With the collapse of investment banks, trillion-dollar-plus government bailouts, and decimated retirement portfolios, it's never been more important to understand the "new rules" of making money. Faced with the reality that "investing will never be the same again," Fiscal Hangover may well be the most important audio book you'll listen to this year.

From Aristotle to Wittgenstein and Zizek, 50 Philosophy Classics provides a lively entry point to the field of philosophy. Analyses of key works by Descartes, Schopenhauer, Hegel, Heidegger, and Nietzsche also show how philosophy helped shape the thinking and events of the last 150 years.

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

Do you have to worry about your co-worker, nanny, neighbor, or date? If you’re concerned about a new relationship, or even an old one, you will no longer need to rely on instincts, hunches, or horoscopes. Even when interaction is limited to mere observation or a brief exchange, whether you’re at a bar, restaurant, park, or even in an elevator, you can discover how to assess the general emotional stability of a person in just minutes.

How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy?Our passports broadcast our personal information and could allow terrorists to target us by nationality.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Economist on Wall Street is a collection of work from 1955 to 1970. The audio is especially interesting because so many of Bernstein's observations reflect the most important issues of the present - the outlook for inflation and its control, the intricacies of monetary policy, the future of the dollar, and the dilemmas of household finances. Bernstein was also concerned with developments in portfolio management, including the new influence of institutional investors and rules for optimal asset mixes.

Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.

New insights from the science of science Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think the Earth was the center of the universe and that Pluto was a planet. For decades, we were convinced that the brontosaurus was a real dinosaur. In short, what we know about the world is constantly changing. But it turns out there’s an order to the state of knowledge, an explanation for how we know what we know.

Everyone knows that you are supposed to "follow your dream". But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live "someone else's life" come from.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.