Resultado narrado por "Steve Menasche" em Todas as categorias

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

A corporate executive loses his voice and discovers a new pathway to organizational excellence, built on the premise of dispersed power and shared leadership.

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

You've got the basics covered. But can you raise your leadership level to be a boss who develops trust with their employees? You can meet the basic requirements of your job as leader and rise above to motivate the people on your team to do more—and be more—than they thought possible. Whether you're a first-time boss or you've been managing people forever and are looking for some new insights and inspiration, the HBR Guide to Being a Great Boss collects a variety of expert voices to share their advice on being a boss who sparks creativity, engagement, and collaboration.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Burning fossil fuels will cause catastrophic global warming: this is what top American oil executives were told by scientists in 1959. But they ignored that warning. Instead, they developed one of the biggest, most polluting oil sources in the world—the oil sands in Alberta, Canada. As investigative journalist Geoff Dembicki reveals in this explosive book, the decades-long conspiracy to keep the oil sands flowing into the US would turn out to be one of the biggest reasons for the world's failure to stop the climate crisis.

Investing can be a roller-coaster of highs and lows, and the investors detailed here reveal just how low it can go; stories from Warren Buffet, Bill Ackman, Chris Sacca, Jack Bogle, Mark Twain, John Maynard Keynes, and many more illustrate the simple but overlooked concept that investing is really hard, whether you're managing a few thousand dollars or a few billion. Failures and losses are part of the game. Much more than just anecdotal diversion, these stories set the basis for the book's critical focus: learning from mistakes.

 Rethinking American Grand Strategy assembles a roster of leading historians to examine America's place in the world. Its innovative chapters reexamine familiar figures, such as John Quincy Adams, George Kennan, and Henry Kissinger, while also revealing the forgotten episodes and hidden voices of American grand strategy. They expand the scope of diplomatic and military history by placing the grand strategies of public health, race, gender, humanitarianism, and the law alongside military and diplomatic affairs to reveal hidden strategists as well as strategies. 

Conor Richardson, a millennial and a certified public accountant, has created a proven multi-step program to eliminate the stress in personal finance. The Millennial Money Makeover is the first book to provide a relatable, accessible, sequential, and comprehensive approach to paying off debt, building an automated savings system, buying life's early-stage big purchases, and teaching listeners how to live the true millionaire lifestyle, which doesn't mean spending money as soon as you have it.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.  

In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. 

 Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.  

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work. 

Through his own story of hardship and triumph, Chuck Whittall shares the principles he used to overcome obstacles that can derail a business. In Perseverance: Broke to Billions, Whittall details what he's learned - from making key decisions and raising capital, to overcoming financial deficits and evaluating prospective opportunities. 

What exactly is a Money Mind? At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today's fast-paced stock market, a mindset that depends on a commitment to learning, adapting, and facing down irrelevant noise. This is not a method book. It is a thinking book. Warren Buffett: Inside the Ultimate Money Mind explains the philosophies of self-reliance, stoicism, rationalism, and pragmatism and their contributions to making intelligent investment decisions.

Have you ever wanted to disagree with your boss in a meeting? Make a tough decision that you know will be unpopular? We all have opportunities to be courageous at work. But since courage requires risk - to our reputations, our social standing, and, in some cases, our jobs - we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to work and live - and Choosing Courage provides the moral imperative and research-based tactics to help you make better use of your courageous instincts at work.

This short, accessible book seeks to explore the future of work through the views and opinions of a range of expertise, encompassing economic, historical, technological, ethical, and anthropological aspects of the debate.  

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.