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In this new biography of Abraham, Judaism's foundational figure, Anthony Julius offers an account of the origins of a fundamental struggle within Judaism between skepticism and faith, critique and affirmation, thinking for oneself and thinking under the direction of another. Julius describes Abraham's life as two separate lives, and as a version of the collective life of the Jewish people.

With humor, wit, and undeniable insight, Julius unpacks 20 profound lessons every honest marketer needs. Dive deep into the psyche of your audience, understand the art of persuasion, and build campaigns that not only convert, but also foster trust and lifelong loyalty. For anyone who's ever chuckled at that "too-good-to-be-true" email pitch, this audiobook will resonate, inspire, and redefine the way you view marketing. In a world overflowing with fleeting attention, Anthony Julius offers a fresh perspective, challenging marketers to not just capture eyes, but win hearts.