Resultado de "Carol Pearson" em Todas as categorias

Call Her Goddess - call her God the Mother - call her the Feminine Principle - her children need her, and our world deeply suffers the pains of her absence. Through the warmth and the wit of poetry, this book is an invitation for all - women, men, of any religion or of no religion - to welcome her home and set a permanent place for her at the family table. Carol Lynn Pearson’s poetry is accessible, thoughtful, and thought-provoking - the perfect balance of wisdom, humility, and humor.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

“There should be a map!” Joanna laments as she watches the love she thought to be as rare as a new galaxy become as tiresome as Daniel’s dirty socks on the floor of their bedroom. “There should be a map for love, finding it, keeping it. It’s too random, too risky!” As their third anniversary approaches, Joanna’s boss at Google sends her on an assignment to Jerusalem.