Resultado de "Dan Ariely" em Todas as categorias

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

Por que será que acreditamos em informações erradas e, mais que isso, as buscamos e espalhamos? O que acontece quando uma pessoa aparentemente racional começa a cogitar, adotar e então defender crenças irracionais? Meu objetivo aqui é mostrar como qualquer um, sob determinadas circunstâncias, pode acabar caindo nessa armadilha. É mais fácil pensar no assunto como algo que acontece com outras pessoas. Mas este audiolivro também fala sobre cada um de nós. Sobre como formamos nossas certezas e as consolidamos, defendemos e difundimos.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behavior....

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? Why are we comfortable overpaying for something now just because we've overpaid for it before? In Small Change, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behaviour often interferes with our best intentions when it comes to managing our finances.

Prenez le contrôle sur vos actions irrationnelles ! Vous est-il arrivé de remettre les choses importantes au lendemain ? Ou d'acheter des marchandises dont on n'a pas besoin ? D'être perdu dans le choix ? Ou de prendre la décision pas typique pour vous ? Dan Ariely, le spécialiste de behavioral economics, vous propose de trouver les réponses à toutes ces questions. Dans son best-seller, il affirme que toutes actions dites "irrationnelles" sont tout à fait prévisibles !

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way much of what we do can be defined as being motivators. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed.

Fascinating and provocative, Dan Ariely’s The (Honest) Truth about Dishonesty is an insightful and brilliantly researched take on cheating, deception, and willpower. The internationally best-selling author pulls no punches when it comes to home truths. His previous titles Predictably Irrational and The Upside of Irrationality have become classics in their field, revealing astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into psychology.