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Jack Welch knows how to win. During his 40-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

Não há dúvida: Jack Welch era um vencedor. Em Paixão por vencer, o homem que comandou a General Eletric por duas décadas prova que desenvolver e promover a cultura de uma empresa, focando no trabalho em equipe, nos clientes e nos funcionários, gera resultados imbatíveis.

A obra de Welch é para todos ― do estagiário ao CEO. Seus conselhos são tão universais que não importa quem você seja, se ocupa um cargo de liderança, se o lugar em que trabalha é um pequeno negócio local ou um conglomerado multinacional.

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others, The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

No one knows leadership like Jack Welch, former chairman and CEO of General Electric. Along with his wife and best-selling co-author, Suzy Welch, he explores with Daniel Goleman what it means to be a great leader, and what elements must be present for any leader to be successful. Key elements of emotional intelligence, from self-awareness to the ability to instill core values in a team, are part of that success.

In this interview, Jack Welch, former CEO of General Electric, talks to Jane Friedman, President and CEO of HarperCollins Publishers, about his new book, Winning. Jack describes how he went about writing this book with his wife, Suzy Welch, why he chose to write it now, and how the business world has changed during his legendary career.