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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.

In 1972, Jeff Rice's novel The Night Stalker introduced Carl Kolchak to the world. This spine-tingling novel of supernatural terror became an instant best seller and served as the basis for the film of the same name. After The Night Stalker became one of the highest rated television movies of all time, a sequel, The Night Strangler, was released the following year to great acclaim. Now, after more than three decades out of print, The Night Stalker and The Night Strangler are together in one volume.

Business leader Jeff Henderson is your guide to pursuing your next best step in life and work. In What to Do Next, he helps you assess if you're ready for change, equips you with tools to prepare, shows you which pitfalls to avoid as you make your move, and replaces fear and doubt with confidence and purpose as you build an exciting future.