Resultado de "John Cousins" em Todas as categorias

This book is about Corporate Finance: how companies make decisions about what projects to pursue, and how to value those projects. This book will provide a framework for how financial professionals make decisions about how, when, and where to invest money. Corporate Finance comprises a set of skills that interact with all the aspects of running a business. It is also extremely helpful in our personal lives when making decisions about buying or leasing, borrowing money, and making big purchases.

A startup venture is a series of hypotheses about who's a customer, what makes your product or service attractive to these customers, and so on. The Business Model Canvas and the Lean Startup Methodology provide a rigorous framework that you use to prove or disprove as many of these hypotheses as possible at as low a cost as possible. This method helps bring objectivity to the process so you don't delude yourself into thinking that the feedback is all necessarily positive.