Resultado de "Lee Pepper" em Todas as categorias

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Army Armor Officer—tasked with maneuvering tanks and heavy armor for maximum effect—and over twenty-five years as a C-level executive, Pepper transforms military strategy into actionable insights for today’s business leaders.

The surprising story of how corporate scandals like the Lehman Shock and the Cambridge Analytica data scandal change the way the world works – for the better. Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandal no longer just dominates news cycles, they can inspire us to change policy, spur governments to action the rules that exist to protect us. Today it is giant companies, not governments, who run the world.