Resultado de "Neil Rackham" em Todas as categorias

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.  

From boardrooms to befuddled aliens, what if the high-tech absurdities of modern life accelerated to warp speed? The stories in Neil Rackham's debut science fiction collection, Elliptical Billiard Balls, explore the worlds of business and tech - not to mention English-speaking dogs and aliens who communicate via smells - to create strange new futures.

Qual será o segredo do sucesso em vendas? Se você for como a maioria dos líderes empresariais, dirá que é uma questão de relacionamento - e estará errado. Os melhores vendedores não se limitam a construir relacionamentos com seus clientes: eles os desafiam. A necessidade de compreender o...