Resultado de "Nicola Yoon" em Todas as categorias

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

When Jasmyn Williams and her husband King realise they're expecting their second child, they decide to move to the town of Liberty, California hoping to find a community of like-minded people, where their growing family can thrive in a majority-Black environment. Then, as Jasmyn gets further into her pregnancy, she discovers a terrible secret that turns her frustration to dread. A secret that could threaten the safety of not only her family, but everything she believes in...

Jasmyn and King Williams move their family to the planned Black utopia of Liberty, California hoping to find a community of like-minded people, a place where their growing family can thrive. King settles in at once, embracing the Liberty ethos, including the luxe wellness center at the top of the hill, which proves to be the heart of the community. But Jasmyn struggles to find her place. She expected to find liberals and social justice activists striving for racial equality, but Liberty residents seem more focused on booking spa treatments and ignoring the world’s troubles.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

When a heatwave plunges New York City into darkness, sparks fly for 13 teenagers caught up in the blackout. A first meeting. Long-time friends. Bitter exes. And maybe the beginning of something new. When the lights go out, people reveal hidden truths, love blossoms, friendship transforms and new possibilities take flight.

Evie is disillusioned about love ever since her dad left her mum for another woman - she's even throwing out her beloved romance novel collection. When she's given a copy of a book called Instructions for Dancing, and follows a note inside to a dilapidated dance studio, she discovers she has a strange and unwelcome gift. When a couple kisses in front of her, she can see their whole relationship play out - from the moment they first catch each other's eye to the last bitter moments of their breakup.

As the city grinds to a halt, twelve teens band together to help a friend pull off the most epic apology of her life. But will they be able to make it happen, in spite of the storm? No one is prepared for this whiteout. But then, we can’t always prepare for the magical moments that change everything.

Evie Thomas doesn't believe in love anymore. Especially after the strangest thing occurs one otherwise ordinary afternoon: She witnesses a couple kiss and is overcome with a vision of how their romance began...and how it will end. After all, even the greatest love stories end with a broken heart, eventually.

Wer nichts riskiert, träumt immer nur vom Fliegen. Wenn ihr Leben ein Buch wäre, sagt Madeleine, würde sich beim Rückwärtslesen nichts ändern: Heute ist genau wie gestern und morgen wird sein wie heute. Denn die 18-jährige Madeleine hat einen seltenen Immundefekt und ihr Leben lang nicht das Haus verlassen. Doch eines Morgens fährt vor dem Nachbarshaus ein Umzugswagen vor. Madeleine schaut aus dem Fenster und sieht IHN. Und er sieht SIE. Plötzlich öffnet sich ihr eine bisher unbekannte Welt - und Madeleine weiß, sie will alles, das ganze große, echte, lebendige Leben! Und sie ist bereit, dafür alles zu riskieren.

Natasha: I’m a girl who believes in science and facts. Not fate. Not destiny. Or dreams that will never come true. I’m definitely not the kind of girl who meets a cute boy on a crowded New York City street and falls in love with him. Not when my family is 12 hours away from being deported to Jamaica. Falling in love with him won’t be my story. Daniel: I’ve always been the good son, the good student, living up to my parents’ high expectations. Never the poet. Or the dreamer. But when I see her, I forget about all that.

This innovative, heartfelt debut novel tells the story of a girl who's literally allergic to the outside world. When a new family moves in next door, she begins a complicated romance that challenges everything she's ever known.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Whether or not you believe in fate, or luck, or love at first sight, every romance has to start somewhere. Meet Cute is an anthology of original short stories featuring tales of "how they first met" from some of today's most popular YA authors.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.