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This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.

Si la historia de la Tierra se redujera a un año, nuestra especie surgiría en los últimos treinta minutos. Pero la vida ha existido durante 3.700 millones de años, la mayor parte de la historia de nuestro planeta y más de una cuarta parte de la edad del universo. ¿Qué hicieron esos organismos durante todo este tiempo?

Intuition—the extraordinary ability to access information from the quantum realms—is fast becoming humanity's most advanced form of knowledge acquisition. The Illumination Code presents seven keys to unlock your inner dimension so you can access expanded states of awareness that exist beyond the limits of the rational mind. Kim Chestney reveals the deeply personal nature of the universe while offering a new way to know the unknowable and experience the seemingly impossible. .

The eagerly anticipated conclusion to Peter Godfrey-Smith’s three-part exploration of the origins of intelligence on Earth, which began with the bestselling Other Minds in 2018 and continued with Metazoa in 2020. The eagerly anticipated conclusion to Peter Godfrey-Smith’s three-part...

In this book you will find a collection of thirteen unsettling stories from some of the most talented independent horror authors on the scene today. From otherworldly creatures to tales of revenge, vicious pirates to religious zealots, K is for Kidnap will keep you guessing until the end of each story.

If the history of the Earth were compressed down to a year, our species would arise in the last thirty minutes or so of the final hour. But life itself is not such a late arrival: It has existed on Earth for something like 3.7 billion years—most of our planet’s history and over a quarter of the age of the universe (as far as we can tell). What have these organisms—bacteria, animals, plants, and the rest—done in all this time? In Living on Earth, the philosopher Peter Godfrey-Smith proposes a new way of understanding how the actions of living beings have shaped our planet.

Die Lebensgeschichte des Megastars - emotional und inspirierend. Wie wird man Will Smith - einer der größten Hollywoodstars? Der Musiker, Schauspieler und Produzent macht für seinen großen Erfolg vor allem seinen eisernen Willen und sein Durchhaltevermögen verantwortlich. Schon früh musste er lernen, was es heißt, sich durchzubeißen und niemals aufzugeben. Seine Kindheit mit strengem, gewalttätigem Vater, der schnelle Musik-Erfolg als Teenager, der tiefe Fall und Wiederaufstieg als Prince von Bel Air sind dabei nur einige der prägenden Stationen.

Brought to you by Penguin. Why is the Berlin Brandenburg Airport ten years behind schedule and nearly four billion euros over budget? And what possessed Kenya's government to spend a whopping $35 million on a chain link fence just six miles long? In this hilarious, fascinating and insightful...

Dip below the ocean’s surface and you are soon confronted by forms of life that could not seem more foreign to our own: sea sponges, soft corals, and serpulid worms, whose rooted bodies, intricate geometry, and flower-like appendages are more reminiscent of plant life or even architecture than anything recognizably animal. Yet these creatures are our cousins. As fellow members of the animal kingdom — the Metazoa— they can teach us much about the evolutionary origins of not only our bodies, but also our minds.

Dylan Kamal’s job is to protect America from dangerous Artificial Intelligence. Today, he’ll narrowly avoid becoming its next victim. With his security agency destroyed he’ll find himself navigating an America caught in the throes of a manufactured insurrection. A hidden cabal has infiltrated our devices and sources of media. Their goal? To turn American against American by feeding false or misleading information directly into the palm of our hands. Our political, cultural and religious differences become the weapons of our destruction.

The follow-up to the BBC Radio 4 Book of the Week Other Minds A Times and Sunday Times Book of the Year A Waterstones Best Book of 2020 The scuba-diving philosopher explores the origins of animal consciousness. Dip below the ocean’s surface and you are soon confronted by forms of life that...

In the past decade, there has never been such a pop culture titan as Game of Thrones. We all now live in the seven Kingdoms of Westeros, yearn for the Iron Throne, believe in dragons and know the magic word that makes them breathe fire. What is it in the HBO show, spawned by George R. R. Martin's A Song of Ice and Fire series of fantasy novels, that has propelled it into the cultural Hall of Fame and made it such a global phenomenon, with loyal fans from all nationalities, cultures, ages, genders, and even tastes?

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which...

This eminently practical book by two leading experts on poverty alleviation offers a clear plan to help Christ-followers translate their compassion into thoughtful action. Authors Peter Greer and Phil Smith draw on their personal experiences to discuss proven solutions for effectively alleviating poverty. Created to Flourish examines the pitfalls of traditional approaches and outlines a new model of economic development aimed at breaking the cycle of dependency.

Philosopher Peter Godfrey-Smith dons a wet suit and journeys into the depths of consciousness in Other Minds Although mammals and birds are widely regarded as the smartest creatures on earth, it has lately become clear that a very distant branch of the tree of life has also sprouted higher...

Do you sometimes feel like you are “not enough?” You’re not alone. Imposter syndrome can affect many different people in unexpected ways, causing anxiety, fear, stress, and a variety of other symptoms. Is This Seat For Me? shares the stories of a diverse group of accomplished individuals who struggled with self-doubt and found ways to overcome it.

BBC R4 Book of the Week ‘Brilliant’ Guardian ‘Fascinating and often delightful’ The Times What if intelligent life on Earth evolved not once, but twice? The octopus is the closest we will come to meeting an intelligent alien. What can we learn from the encounter? In Other Minds, Peter...

What if we told you that you can eat anything you like and lose weight? Well, you probably not believe us, would you? And if you did believe us, you would ask how? We asked the same question. After both struggling with our weight and the effects of crash dieting, we knew there had to be a better way to shed the pounds.

How does science work? Does it tell us what the world is "really" like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the listener on a grand tour of 100 years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science.