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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

From the New York Times bestselling author, former co-owner of the #1 restaurant in the world, and co-producer of the Emmy Award-winning series The Bear comes the much-awaited interactive guide to putting the principles of Unreasonable Hospitality into action in your organization.

Legendarul restaurant Eleven Madison Park era o braserie de două stele aflată într-o situație delicată când Will Guidara a preluat cârma. Unsprezece ani mai târziu, avea deja patru stele din partea publicației The New York Times, trei stele Michelin și fusese numit cel mai bun restaurant din lume. Cum a fost posibil? Angajații restaurantului au depășit cu mult așteptările clienților.

Aujourd'hui, chaque entreprise peut faire le choix de l'hospitalité. Ce recueil de leçons sur le service et le leadership, apprises au cours d'une carrière dans l'hôtellerie, célèbre le seul principe qui ne sera jamais démodé : le désir humain d'être pris en charge. Dans cet aperçu des coulisses du monde de la restauration, L'hospitalité déraisonnable nous montre comment trouver de la magie dans ce que nous faisons - pour nous-mêmes, pour les personnes avec lesquelles nous travaillons et pour celles que nous écoutons.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.