Resultado narrado por "Barry Abrams" em Todas as categorias

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Researchers, developers, business leaders, policy makers, and others are expanding the technology-centered scope of artificial intelligence (AI) to include human-centered AI (HCAI) ways of thinking. This expansion from an algorithm-focused view to embrace a human-centered perspective can shape the future of technology to better serve human needs. The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities.

In Meaningful Economics, Bart J. Wilson challenges economics to directly engage human beings as we really are, not as economists ideally assume. Wilson argues that economic science is as much about purposes and human values as it is about incentives. Moreover, he shows how the outcomes of our decisions (costs and benefits) and the origins of our decisions (motives and goals) can be understood in an integrated way.

The comprehensive guide to the 2025-2026 ACT test—including four genuine, full-length practice tests.

As inflammatory rhetoric and unprovoked violence against Jews surge worldwide, Christians are faced with significant questions: What is next on God’s agenda for His people of promise? And how can we, as friends of the Jewish people and of Israel, fight against this rising hatred? Antisemitism in the End Times provides a roadmap for Christians seeking to understand and confront this age-old prejudice.

Embracing Exile analyzes biblical and rabbinic texts, philosophical treatises, studies of Kabbalah, Hasidism, and a multiplicity of modern expressions. It offers revised readings of the Bible's book of Esther, a survey of Talmudic treatments of exile, an in-depth analysis of the thought of the Maharal of Prague, as well as the work of Philip Roth, among other modern authors. David Kraemer shows that Diaspora Jews through the ages insisted that God joined them in their exiles and that, as citizens of the world, Jews could only live throughout the world.

Are you stuck in a rut, unable to create meaningful change in your life or organization? The Art of Change is the solution you've been searching for. Written by Jeff and Staney DeGraff, founders of the consulting firm Innovatrium, this book provides a masterclass in sustainable transformation.

Knowing Enough combines the penetrating insights into investing and life of John C. Bogle, the founder of Vanguard and the pioneer of index investing, and the priceless practical advice of William J. Bernstein, bestselling author of The Four Pillars of Investing and market historian. Their conversations were the centerpiece of Boglehead meetings until Bogle's passing on January 19, 2019.

In To Know Him by Name, Rabbi Kirt A. Schneider takes listeners on a transformative journey to understand the true character of God by laying hold of the revelation found in His Hebrew names and titles. In a world where misconceptions about God abound, Rabbi Schneider challenges believers to reconsider their understanding of Him.

When Hitler's Nazis marched into Poland, it brought an abrupt, cruel end to Jack Eisner's childhood, shattered his loving family, and turned his peaceful Jewish community into a nightmarish world of atrocity and murder. Instead of entering the Warsaw Music Conservatory, to which he'd won a scholarship, Jack found himself climbing cemetery walls, leaping over rooftops, and tunneling through sewers with a gang of fellow teenagers to smuggle food, hope, and survival into his besieged home.

The Whiz Kids recounts the history of a team that, though hand-built to be champions, fell short—yet remains legendary anyway.

It is a common assumption that in Israel, Jews have sovereignty, and in most other places where Jews live today, they have religious freedom instead. As Simon Rabinovitch shows in this original work, the situation is much more complicated. Jews today possess different kinds of legal rights in states around the world; some stem from religious freedom protections, and others evolved from a longer history of Jewish autonomy.

Zionism: An Emotional State expertly demonstrates how the energy propelling the Zionist project originates from bundles of feeling whose elements have varied in volume, intensity, and durability across space and time.

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

From prosecuting murderers in Chicago, to arguing before the Supreme Court, to authoring more than a dozen books, Georgetown University law professor Randy Barnett has played an integral role in the rise of originalism—the movement to identify, restore, and defend the original meaning of the Constitution. Thanks in part to his efforts, by 2018 a majority of sitting Supreme Court justices self-identified as "originalists."

This iconoclastic study was one of the most widely debated books of 2000. Finkelstein indicts with vigor and honesty those who exploit the tragedy of the Holocaust for their own personal political and financial gain. This new edition includes updated material discussing the initial reception to the book's publication. In a controversial new study, Norman G. Finkelstein moves from an interrogation of the place the Holocaust has come to occupy in American culture to a disturbing examination of recent Holocaust compensation agreements.

Diary of a Crisis explores the past tumultuous and traumatic year in Israel-Palestine. The eminent historian Saul Friedländer began a diary of Israeli politics in January 2023 as the country was convulsed by protests against Netanyahu's attempt to overhaul the judiciary. Hundreds of thousands took to the streets to demonstrate against this threat to democracy. But the protests said nothing about the Palestinian question—the "elephant in the room," according to Friedländer, who resumed his diary after Hamas's October 7 assault on southern Israel.

Imagine having the entire Jewish people over for dinner—and hosting a raucous, creative, riveting debate about their collective future. Jewish Priorities offers, for the first time, a wide-ranging, ambitious, and genuinely "pan-Jewish" conversation. Encompassing more than sixty top authors from around the Jewish world—Israelis and Diaspora writers; younger influencers and veteran opinion leaders; rabbinic and communal leaders, journalists and scholars, and literary and cultural figures, ranging from secular to ultra-Orthodox—each contributor offers a different priority for the Jewish people.

As abundant and layered as the National Pastime itself, The Big Book of Baseball Stories takes the listener on a rich journey that circles the bases of the game's history and literature—its Giants, its dramas, its tragedies, and its laughs—as it rolls through the typewriters of some of the game's mightiest scribes, from Walt Whitman and Mark Twain to Grantland Rice and Ring Lardner, even Abbott and Costello.