Resultado narrado por "Brad Edmondson" em Todas as categorias

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

The Adirondack region of New York's rural North Country forms the nation's largest State Park, with a territory as large as Vermont. Planning experts view the APA as a triumph of sustainability that balances human activity with the preservation of wild ecosystems. The truth isn't as pretty. The story of the APA, told here for the first time, is a complex, troubled tale of political dueling and communities pushed to the brink of violence.