Resultado narrado por "Cat Gould" em Todas as categorias

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

Intelligent. Kind. Must like children. Passable looks. A man of means. Must make us laugh . . . For Lady Alice Carpenter, these are some of the "musts" on the checklist compiled with her sisters as they husband-hunt among the ton. Yet when she encounters a striking nobleman on her morning ride in Hyde Park, Alice soon tallies another list of first impressions . . . Shallow. Flirtatious. Without seriousness of purpose. Impossible to avoid.

Accountant Allie Lane would do anything for her injured twin sister, including pretend to be her to save Sophie's fledgling event-planning business. All Allie has to do is fake being a lesbian for a few weeks and coordinate a rural gay wedding festival. Simple. Except she's nothing like her outgoing sister and, last Allie checked, she was straight. Tarryn Harris cannot stand weddings. Now her small Australian town of Quandong is being overrun by matrimonial madness for its first gay wedding festival. The other hitch is she's been roped into being the assistant to the cute lesbian event planner

Two soccer stars share a secret along with a rivalry that stretches halfway around the world in this lighthearted, second-chance lesbian romance.

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favorite to a blockbuster brand that sold for $2.1 billion.

In Quietly Confident, Kate looks beyond the narrow scope of Western culture and paints a broader, more human definition of what it means to have confidence and be 'successful'. In an era that rewards those with the loudest voices (and the most followers), Kate encourages introverts to let go of outdated ideas and beliefs so that they too might shine just as brightly. With a better understanding of introversion's many invaluable gifts and the ability to tap in to our infinite worth, Kate will guide listeners towards the confidence that already exists within each of us.

The situation was complicated, but the rules were simple. Rule number one: No catching feelings. Rule number two: We do this one time and one time only. Rule number three: This is our little secret. We made a hasty agreement fueled by heartbreak and liquor, but it turned out to be so much more. Darcy Shearer isn't the same woman I laid eyes on five years ago—everything has changed since that night . . . except the way I feel about her. I gave her my word, but now I'm taking her heart. She forgot the most important rule . . . that they're all made to be broken.

At a summer journalism course for teens in Tasmania, privileged Samira, from a conservative, political family, and over-achiever country girl Alex bang heads. While covering a news story together, their fiery clashes turn into first love. But when things fall apart, they're left hurting. A year later, they discover they're both interning for the same university student paper. Awkward isn't even the start of the tension between them. One thing that hasn't died is the attraction between them. 

Andi Barrons has no time for kids or the chaos they bring—certainly not when she runs a high-end decorating business. Mischief and little fingers around expensive materials? No thanks! But then her gorgeous friend, Sarah Santoro, winds up in a custody battle with Sarah's former in-laws and now . . . Well, somehow Andi's agreed to pretend she's Sarah's live-in partner. She's still not quite sure how she got stuck playing a role she's so utterly clueless about and that's everything she doesn't want in life.

The Fragile Earth tells the story of climate change - its past, present and future - taking listeners from Greenland to the Great Plains and into both laboratories and rain forests. It features some of the best writing on global warming from the last three decades, including Bill McKibben’s seminal essay ‘The End of Nature’, the first piece to popularise both the science and politics of climate change for a general audience.

Jake Whyte is living on her own in an old farmhouse on a craggy British island, a place of ceaseless rain and battering wind. Her disobedient collie, Dog, and a flock of sheep are her sole companions, which is how she wants it to be. But every few nights something - or someone - picks off one of the sheep and sounds a new deep pulse of terror. There are foxes in the woods, a strange boy and a strange man, and rumors of an obscure, formidable beast.  

The Kellys are messy, loud, loving Australians. The Lees are sophisticated, aloof, buttoned-up Americans. They have nothing in common…except for the fact that their daughters are married. When a nearby volcano erupts during their short vacation to a remote tropical island off the coast of Queensland, the two families find themselves stranded together for six weeks. With only two island employees making up the rest of their party, everyone is forced to question what—or who—they really want. 

This is Marguerite van Geldermalsen's story of how a New Zealand-born nurse came to be married to Mohammad Abdallah Othman, a Bedouin souvenir-seller from the ancient city of Petra in Jordan. It was 1978, and she and a friend were travelling through the Middle East when Marguerite met the charismatic Mohammad, who convinced her that he was the man for her. Marguerite's light-hearted and guileless observations of the people she comes to love are as heart-warming as they are valuable, charting Bedouin traditions now lost to the modern world.

Ants have been walking the Earth since the age of the dinosaurs. Today there are one million ants for every one of us. The closer you get to ants, the more human they look: they build megacities, grow crops, raise livestock, tend their young and infirm, and even make vaccines. They also have a darker side: they wage war, enslave rivals and rebel against their oppressors. From fearsome army ants, who stage 12-hour hunting raids where they devour thousands, to gentle leafcutters gardening in their peaceful underground kingdoms, every ant is engineered by nature to fulfil a role. 

Georgia Grayson has perfected the art of being two people: a neurosurgeon on track to becoming the first female Director of Neurosurgery at a large London hospital, and a wife and mother. Home is her haven where, with husband Adam’s support, she copes with her occasional anxiety attacks. That is until her daughter, 15-year-old Lara, demands to know more about Danny, her mysterious biological father from New Orleans who died before she was born. 

When an unexpected windfall brings together strangers Shauna and Frankie, one woman is popping champagne corks - but the other just wants to cry. For her part, Shauna is pouring celebratory drinks. Since her heart was broken and her dreams shattered, she’s been ready for a fresh start. Surely she deserves some good luck at last?

Praxis Duveen is a survivor. At five years old, in 1920s England, she is still innocent, the product of an unstable mother and a flighty father who abandoned Praxis and her half-crazy sister, Hypatia. As the decades fly by, Praxis experiences many incarnations. Now, from her dingy basement apartment, where she's attempting to write a memoir, Praxis tells about the story of her remarkable journey - peppered with more than a few detours along the way.

Hannah and Nat were teenagers when their mum died in a terrible accident. The pain of it tore them apart, creating a rift that they’ve never been able to bridge. Neither is able to understand or appreciate her sister’s perspective, each quick to be riled by the other. Both women have been indelibly shaped by the tragedy. Hannah is controlling, desperate to protect her loved ones in a way she failed to do with her mum. Meanwhile, Nat is forever running from the "selfish daughter" label that she was marked with after the accident. 

Those words changed my life forever...just not in the way it would for most. I had it all until one fateful evening transformed my life in ways I never imagined. Nine months later, I move to a sleepy little town, hoping to escape the demons of my past. As I attempt to claim back my life, Jude Montgomery enters my world, and things begin to change. I thought running would appease the nightmares, but I soon discover my past won't let go. Things are not what they seem, and I begin to question the world as I know it.