Resultado narrado por "David Drummond" em Todas as categorias

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme - following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future.

Alexander von Humboldt (1769-1859) is the great lost scientist: more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast; there's a penguin, a giant squid - even the Mare Humboldtianum on the moon. His colourful adventures read like something out of a Boy's Own story.

ADHD causes more than just distractibility and restlessness. We avert tragedies by accurately identifying and treating adult ADHD, yet far too often we fail to recognize the condition. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. The President also showcases how we frequently ignore or mischaracterize even florid and daily ADHD-driven behaviors, particularly in individuals who also display other mental health conditions.

In the summer of 1975, the sprawling valley town of Grand Junction, Colorado, is stunned by the grisly double murders of 24-year-old Linda Benson and her baby daughter Kelley. For Jim Fromm and Doug Rushing, the two young detectives assigned to the case, the investigation is a chance to earn their stripes and prove their mettle. At first, Fromm and Rushing peg the woman's mercurial husband, a pipe-fitter who works outside of town, as the primary suspect.

As Carl Safina's compelling natural-history adventure makes clear, the fate of the leatherback turtle is in our hands. The distressing decline of these ancient sea turtles in Pacific waters and their surprising recovery in the Atlantic illuminate the results - both positive and negative - of our interventions and the lessons that can be applied, globally, to restore the oceans and their creatures. We accompany award-winning natural-history expert Safina and his colleagues as they track leatherbacks across the world's oceans and onto remote beaches of every continent.

For thousands of years, Carter Horton has been traveling across the galaxy toward a distant world capable of supporting human life. At journey's end, awakened from his millennia-long sleep by a curiously adaptive android, he is informed that his crewmates have all perished due to a system malfunction. But worse is yet to come: Horton's sentient ship is refusing to return him to Earth, and a strangely cordial predator is waiting for him on the planet's surface.

Nine of the most controversial violent crimes in America's history are reexamined in these compelling stories of true crime. Dr. Samuel Mudd set John Wilkes Booth's broken ankle, but was he actually part of the larger conspiracy to assassinate President Abraham Lincoln? Did Lizzie Borden brutally murder her own parents in Massachusetts? Was admitted jihadist Zacarias Moussaoui really involved in the terrorist plot to destroy the World Trade Center on September 11, 2001?

For Derrick "Vez" Vezcheck, dwell time - the period at home between deployments - is a different kind of battle. Swap enemies for civilian expectations, and you get a sense of what Vez is up against: a patient and loving wife who'll stick by him no matter what, a young daughter who's a little too OK with seeing dad every six months, and a community that's quick to thank him for his service, even if he himself has long forgotten what he's fighting for.

A confused and conflicted but not altogether angry young man shares his observations, disappointments, rants, and sexual desires in a revealing series of letters to an unnamed friend. Our hero wants to be a writer, but is stuck doing mind-numbing work for an unscrupulous encyclopedia publisher. He muddles through two engagements, one to a bright-eyed Catholic virgin, the other to a woman pregnant with another man’s child.

Jackie Robinson heroically broke the color barrier in 1947. But how—and, in practice, when—did the integration of the sport actually occur? Bill Madden shows that baseball’s famous black experiment” did not truly succeed until the coming of age of Willie Mays and the emergence of some star players—Larry Doby, Hank Aaron, and Ernie Banks—in 1954. And as a relevant backdrop off the field, it was in May of that year that the US Supreme Court unanimously ruled, in the case of Brown v. Board of Education, that segregation be outlawed in America’s public schools.

Entrepreneur Stuart Skorman, the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video, grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of-age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up.

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools draw from a unique blend of sources.

Considered one of the greatest short story writers of all time, Anton Chekhov heavily influenced the evolution of the modern short story. Most notably, he used a technique that would later be called "stream-of-consciousness," in which he eschewed the traditional story structure and simply wrote as though he was thinking aloud. Written in that same vein, "The Death of a Government Clerk" is one of his best-known short stories about the fragile Ivan Dmitritch Tchervyakov who blows a small breach of etiquette far out of proportion.

History celebrates George Washington as the leader of the American Revolution and the father of his country. But what has gone previously unexamined is Washington's life as a 22-year-old lieutenant colonel who led 400 American militiamen against a bigger, more experienced French army and paid a high price. Not only did Washington lose over a third of his men but the Battle of Great Meadows was also the spark that ignited the French and Indian War.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.