Resultado narrado por "Jessica Holtan" em Todas as categorias

More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.

Patricia brings the latest scientific research to life with engaging stories about real people who illustrate that the road to success is paved with relationships that are built with authenticity and trust. She offers new ways of resolving age-old relationship issues with curiosity, humility, and greater self-awareness, and explains how to bridge compatibility gaps and navigate the space between others actions and your response.

Teresa Newton-Terres never knew her dad. Losing him when she was only two, she lived with unresolved grief for almost 50 years. But when a dusty scrapbook hidden by her grandmother lands on her doorstep, she plunges into an abyss to uncover the story. In 1960, an eminent physicist and six other men including Newton-Terres' father left on a covert Raytheon-related underwater communications experiment.