Meta’s global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today’s episode, we are exploring how Meta’s ongoing innovations will reshape advertising in 2026 and what this means for your business or agency.

Lauren shares her firsthand experience testifying at a House subcommittee about how Meta’s AI tools are helping small businesses scale. We unpack why Meta's capabilities (like Andromeda) are game-changers for businesses that overcome AI fears and leverage Meta’s creative diversification.

Plus, we look at real-world examples of how AI is amplifying business growth, and how Meta’s ecosystem can supercharge marketing strategies in ways other platforms simply can’t match. Join the conversation now if you want to stay ahead of the curve in 2026.

In This Episode:

- Lauren's AI testimony at a House subcommittee

- Fear of AI replacing jobs vs. AI as a growth opportunity

- The rising need for human interactions

- Meta’s global influence on internet users

- Why Meta is the best ad platform

- Meta’s investment in AI and its implications for 2026

- Statistics on Meta’s usage and revenue growth

Mentioned in the Episode:

Global Internet Users: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/

Facebook Usage Statistics: https://www.demandsage.com/facebook-statistics/

Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram - https://www.instagram.com/ralphhburns/
• Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

• Instagram -

Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd

Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goals today could set you up for massive growth next year. In this episode, we share the importance of goal-setting and how it should be the top priority as you plan for your company’s future.

We explore how most businesses fail to reach their potential because they lack clear, transparent goals, especially at the leadership level. And we examine real-world examples of businesses that didn’t set measurable objectives and discuss how companies can reverse-engineer their success by breaking down their annual goals into smaller, actionable pieces.

We also give you the blueprint to ensure your 2026 is a massive success. Whether you're in charge of a marketing department or running a multi-million-dollar business, we challenge you to define exactly what you want to achieve and the steps to get there.

In This Episode:

- Why setting SMART goals is critical

- Setting transparent, company-wide goals

- Breaking down annual goals into actionable steps

- Determining the resources needed to achieve goals

- How to involve your team in goal setting

- Real-world example from Disney on setting goals

- Are you setting yourself up for success in 2026?

Mentioned in the Episode:

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

JFK’s SMART Goals: https://biggsuccess.com/2009/07/20/how-to-set-goals-like-john-kennedy/

RØDE PSA1+ Professional Studio Arm: https://amzn.to/3Y6kSsK

Rode Dynamic Podmic: https://amzn.to/4rAPWOY

Shure Dynamic Podmic: https://amzn.to/3Ks4fVu

Sony ZV-1F Vlog Camera: https://amzn.to/44O1MeG

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

• LinkedIn -

Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:

https://tiereleven.com/cd

Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads or your offer but the algorithm you’ve been unintentionally training?

In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.

If you’ve ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn’t see coming.

In This Episode:

- Applying Google’s feeder strategy to Andromeda

- Case study: Training Meta to sell more products

- CTR and CPC change after restructure

- All clicks versus link clicks

- The story-first creative advantage

- Real results from testing the feeder strategy

- Risk, scaling, and product diversification

- How the strategy impacts company valuation

- Final insights and episode wrap-up

Mentioned in the Episode:

• Previous Episode on Google’s Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

• LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram - https://www.instagram.com/ralphhburns/
• Hire Tier11 -