Episódios

  • How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

    How We Made a Personal Injury Law Firm $55.2M with Oli Liboy
    Feb 27 2026
    Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts today: https://www.tiereleven.com/apply Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.In This Episode:- Oli's background and experience- The danger of relying only on Google Ads- Google Ads transformation into an "intent machine"- Balancing Meta and Google ads strategies- Why generating awareness on Meta is critical for conversions on Google - Using Google and Meta ads for personal injury cases- The importance of tracking and CRM setup- Optimal scenario for combining Meta and Google- How Google local services ads (LSAs) work- Qualifying Google ad clicks- Optimizing the Meta and Google mix for a law firm- The real results of the personal injury case studyMentioned in the Episode:Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Part 2 of How We Made a Personal Injury Law Firm $55.2M:https://www.youtube.com/watch?v=nWrUeotDYzs Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oli Liboy:LinkedIn: https://www.linkedin.com/in/oli-liboy Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetual
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    53 minutos
  • How We Turned $25K into $184M in Personal Injury Settlements

    How We Turned $25K into $184M in Personal Injury Settlements
    Feb 24 2026
    The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more!Partner with our marketing experts today: https://www.tiereleven.com/applyToday, we continue our review of a real-world personal injury law firm case study where we transformed a modest ad spend into over $184 million in settlements. We didn't just buy media; we built a strategic, multi-channel system that generated outstanding results.I’ll walk you through the specific steps we took, from installing tracking software to optimizing the site post-click. The game-changer was refining the landing pages and ad creatives, improving conversion rates, and building a cohesive Google and Meta strategy. Consequently, we achieved a significant drop in cost per signed case and a massive increase in qualified leads.If you're serious about scaling your business, whether in legal services or other services, this three-part series will help you refine your approach to paid media in 2026 and beyond.In This Episode:- Introduction and part 1 recap- Optimizing after-the-click experience- Results after optimizing landing pages- Continued optimization of Meta and Google ads- Google Ads performance in 2025- How Meta and Google work together- Final results: Scaling to $184 million in settlementsMentioned in the Episode:Watch Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkIDownload Tier 11’s Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpiTier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteTier 11’s nCAC Calculator: https://www.tiereleven.com/ncacPrevious Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+lawListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Head to www.perpetualtraffic.com to apply to be a sponsor of this show
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    30 minutos
  • How We Made a Personal Injury Law Firm $55.2M (Case Study)

    How We Made a Personal Injury Law Firm $55.2M (Case Study)
    Feb 20 2026
    You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you’re treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I’ll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode:- Early wins: leads, CPL, and CPC improvements- The 1,500 CAC and 20x ROI math- Spending $2,900 per signed case for $55m in revenue- Case diagnosis: no avatar and conversion tracking- Prescription: installing Tier 11 Data Suite- Deploying the signed case maximizer framework- Using Google’s 90-day conversion tracking window- Installing the digital strategy velocity engine- Combining Meta and Google ads to maximize results- Impressions and leads from optimized adsMentioned in the Episode:Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    51 minutos
  • From $5M to $32M in 2 Years [Premium eCommerce Case Study]

    From $5M to $32M in 2 Years [Premium eCommerce Case Study]
    Feb 17 2026
    Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/applyWhy do some businesses just seem to explode in revenue while others struggle to scale? It's not luck, it’s strategy. In today’s episode, we’re reviewing a premium e-commerce case study that shows exactly how we helped a $5M brand reach $32M in just two years.We’ll talk about how we tackled some of their biggest challenges, from limiting customer acquisition costs to refining their targeting and focusing on their hero products. With a premium product and a clear goal, we fine-tuned their marketing approach to deliver a 543% increase in revenue and a 503% increase in new customers.You can apply the same strategy to your own business, whether you’re in e-commerce, services, or even digital products. Tune in to learn the steps we took and how they’re planning for even bigger success in the coming years.In This Episode:- Case study: scaling revenue from $5M to $32M- Key challenges that stunted revenue growth- The steps we took to scale faster and the results- Leveraging insights from Tier 11’s Data Suite- The impact of creative diversification on Meta ads- Conclusion and the client’s growth plansMentioned in the Episode:Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdfTier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteMarketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicatorsTier 11’s nCAC Calculator: https://www.tiereleven.com/ncacPrevious Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMoListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    37 minutos
  • 2 Big Reasons Why Meta Isn’t Optimizing for Sales Anymore

    2 Big Reasons Why Meta Isn’t Optimizing for Sales Anymore
    Feb 13 2026
    If you’re still measuring success by direct conversions alone, you could be missing the bigger picture in your campaigns. Meta is shifting its focus, and if you're not adapting, your business will be left behind.In today’s episode, we share insights from testing with over $50 million in ad spend. You’ll hear about the importance of metrics like hook rate and hold rate, and how creative optimization is key to staying ahead. We also explain why viewing your campaigns holistically, not just through conversions, is the future of effective ad buying.Plus, you’ll gain a clear understanding of how to navigate these changes, tweak your media buying strategy, and optimize your campaigns for better customer acquisition. Join the conversation now and learn how we’re adjusting our strategy to scale ad performance and acquire customers profitably.In This Episode:- Meta’s shift from sales to leading indicators- Why video ads are now key to ad performance- Live presentation: analysing hook and hold rates- How hook rate and hold rate work together- Real-world examples of hook and hold rates testing- Why media buyers need to be growth strategists nowMentioned in the Episode:Previous Episode with Motion’s CEO: https://perpetualtraffic.com/podcast/episode-769-the-biggest-creative-trends-in-2026-revealed-with-reza-khadjavi/Previous Episodes with John Moran: https://perpetualtraffic.com/?s=john+moranWatch the Episode on YouTube: https://perpetualtraffic.com/youtubeListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    41 minutos
  • Are You STILL Using Outdated Meta Andromeda Ad Strategies?

    Are You STILL Using Outdated Meta Andromeda Ad Strategies?
    Feb 10 2026
    Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowIf your campaigns aren’t scaling as you'd like and CPMs keep rising, it’s time to refresh your social media marketing strategy. In today’s episode, we explain in detail why creative diversification is the key to succeeding with Meta ads in 2026 and beyond.We discuss how to break free from old, hacky methods like the Michigan Method and explain how the Meta algorithm is designed to do the heavy lifting, if you let it. We talk about the importance of running multiple, varied ads to speak to different segments of your audience and provide real examples of how this works in practice.If you want to know how to evolve your approach, increase engagement, and set up campaigns that actually scale, you won’t want to miss this one. You’ll understand why "one-size-fits-all" advertising no longer cuts it and what to do instead.In This Episode:- How Facebook ads have evolved over time- Creative diversification explained- How to create different ICPs for Meta ads- Designing the right creative angle for each audience- Looking for ad hacks vs developing a strong brand- Final thoughts on outdated advertising strategiesMentioned in the Episode:Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdfMeta's Ad Creative Guidelines: https://web.facebook.com/business/m/small-business/creative-differentiation?_rdc=1&_rdr#Previous episode on the Michigan Method: https://perpetualtraffic.com/podcast/scale-your-facebook-ad-campaign/Previous episode with Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    42 minutos
  • How to Create a 'Moat' Around Your Company/Department Like Meta

    How to Create a 'Moat' Around Your Company/Department Like Meta
    Feb 6 2026
    Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay? Low-performing and uninspired. In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.We discuss a recent initiative at Lauren's company in which a team member took the lead to improve an internal process and created an SOP for it. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.If you're struggling to create that type of culture, this conversation will give you ideas for reevaluating your core values to ensure your team’s alignment and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.In This Episode:- Core values, employee initiative, & continuous learning- The risk of not investing in your team and gatekeeping- Meta's strategic investments in employee acquisition and AI- Creating an internal moat for your business- The people analyzer process, based on core values- Adapting to external challenges in digital marketing- Why radical candor and emotional intelligence are critical- Final thoughts on creating a moat and call to actionMentioned in the Episode:Gino Wickman’s book, Traction: https://a.co/d/01q1TP4OPatrick Lencioni’s book, The Ideal Team Player: https://www.amazon.com/dp/1119209595/Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspaceApply to Work With Tier 11: https://www.tiereleven.com/apply-nowListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    57 minutos
  • Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data

    Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data
    Feb 3 2026
    Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?In today’s episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta’s Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.In This Episode:- What are Marketing Performance Indicators (MPIs)?- The problem with Meta's in-platform data- Comparing Meta’s CAPI with Tier 11 Data Suite- Differences between first-party and third-party data- How to measure customer acquisition costs accurately- Measuring nCAC with Tier 11 Data Suite vs. CAPI- Comparing data in Meta vs Tier 11 Data Suite’s interfaces- Understanding time lag and how it impacts your decisionsMentioned in the Episode:Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Cameron Campbell:LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this show
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    48 minutos