Títulos em Negócios e Carreiras

Este audiolivro mostra como dar um fim à famosa cultura do “empurra”, revelando—na teoria e na prática—como os vendedores podem atuar com foco total nos clientes de forma a conquistar a atitude compradora deles. Recheado de questões para debate em cada capítulo, o audiolivro aborda assuntos como: os fundamentos do processo de vendas; como criar empatia na sua relação com o cliente; a evolução, a convergência e as diferenças das técnicas de vendas ao longo do tempo; as boas práticas de atendimento; como construir uma proposta de valor, entre muitos outros.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.Think about it: What if you could launch like...

A lack of self-confidence is one of the greatest maladies of today’s world, one that is responsible for the rampant helplessness, lack of self-control, aimlessness, procrastination, and despair that characterize modern society. But as the venerable steel magnate Andrew Carnegie emphasized to Hill, “Confidence is a state of mind, necessary to succeed, and the starting point of developing self-confidence is definiteness of purpose.”

Tras el éxito de su libro de mayor venta de 1937, Piense y hágase rico, Napoleon Hill escribió Más astuto que el diablo, una obra que expone los métodos que el diablo utiliza para atrapar y controlar las mentes de los seres humanos. Al profundizarse en la sicología de la motivación para comprender por qué tantas personas, incluyéndose a sí mismo, no pueden encontrar la iniciativa y el valor que necesitan para implementar constantemente la filosofía del éxito individual, Hill llegó a entrevistar al diablo mismo.

WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in...

Quando se trata de entrevistas de emprego, você ficaria surpreso ao ver quantas pessoas não têm ideia do que fazer. Eles pensam que se apenas agirem como eles mesmos (nada de errado com isso), tudo o mais simplesmente acontecerá.

For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the book “every leader should read” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma) for creating lasting organizational change. A #1 Wall Street Journal...

Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative - “sustainable,” “livable,” “resilient” - often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings.

PNL Práctica es verdadera magia sicológica aplicada para alcanzar la excelencia, liderar en el trabajo e influir sobre los demás positivamente. En este audiolibro usted encontrará condensados los mejores conceptos sobre esta poderosa tecnología mental, sus mejores y más prácticos secretos psicológicos para ponerlos a buen uso, de manera inmediata. Es excelente para principiantes, practitioners y aquellas personas que quieran hacerse a los conceptos de la PNL de manera rápida y fácil.

Ruth Manus possui o raro talento dos cronistas capazes de produzir textos instigantes a partir de assuntos banais: uma conversa entre amigas pelo WhatsApp, uma ligação para um salão de beleza ou as dificuldades de comunicação de uma brasileira em Portugal. Mas talvez mais notável ainda seja a capacidade incomum de Ruth de escrever com sagacidade e sutileza sobre assuntos nada banais: padrões estéticos, Direito do Trabalho, machismo e outras questões contemporâneas não só pertinentes como necessárias.

Esta frase—'Mulheres não são chatas, mulheres estão exaustas'—vem sendo uma companheira diária que me faz refletir sobre os papéis que desempenhamos. Por que estamos tão cansadas? Por que sentimos que o mundo está pendurado nos nossos ombros? Por que ainda temos tantos medos e tantas dúvidas, mesmo nos assuntos mais básicos? Só de pensar nisso tudo já dá para ficar exausta. E não teria como não ficar. Mas pode ser mais leve se a gente abandonar alguns penduricalhos que realmente não precisam estar ali. Vamos tentar, juntas, nos libertar deles.

"A masterly book" —Nassim Nicholas Taleb, author of The Black Swan "A classic" —Simon Kuper, Financial Times An economist explores the five laws that confirm our worst fears: stupid people can and do rule the world Throughout history, a powerful force has hindered the growth of human welfare...

Scared of fluffing your lines? Worried about drying up? It's perfectly natural to be nervous before making a presentation. This helpful audiobook will reduce the anxiety and make any speech more effective. In just 30 minutes it will take you through every aspect of the all-important preparation of your presentation, so that you can be confident in front of any audience. Learn how to research your subject thoroughly and efficiently, speak eloquently and concisely on any subject, and more.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Are you “leadership material?” More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive Presence (EP) that you need to succeed. You can have the experience and qualifications of a...

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to...

They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.