Resultado narrado por "Keith Nobbs" em Todas as categorias

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times best-selling "fanciful, action-packed adventure" series (Publishers Weekly), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the best-selling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?

In this sixth installment, Zach and Zoe join the Middletown Elementary lacrosse club. But a day after their first game, a mystery presents itself: The netting on one of the school's lacrosse sticks is torn through. Ms. Moriarty says the equipment is just old and worn, but the twins think it might be something else. They decide to investigate, and when the clues start coming together, they realize solving the mystery is only the first piece of an even bigger surprise.

Marcus is an agent of the Library - a place filled with tales that don't have an ending. Mysteries that won't be solved until Marcus and his friends Theo and Lu step in to finish them. Before it's too late. Because mysterious accidents are disturbing a middle school in Massachusetts. Windows shatter for no reason. Bleachers collapse at a pep rally. Most of the students think they're just having a string of bad luck, but Marcus suspects something a lot more dangerous. Something like witchcraft. When the black moon rises, this story must come to an end...one way or another.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. 

When eight-year-old twins Zach and Zoe find out they'll be joining their dad at the Boston Bruins hockey practice, they can't believe their luck. But upon arrival, the Bruins' star player tells the twins he lost his lucky necklace right before the Stanley Cup final, and just like that, the mystery is on. The twins' search takes them all over the arena and even onto the ice. Will Zach and Zoe find the missing necklace in time for the big game? 

Soccer season is underway, and though Zach and Zoe play on different travel teams, they're on the same team when it comes to solving mysteries. So when a package arrives in the mail addressed to Zach, the twins are surprised to find a soccer jersey identical to the one Zach wears for his team. But Zach's jersey is in his closet - so who does this jersey belong to and why did they send it? It's a soccer secret - and Zach and Zoe are on the case! 

There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. In their third mystery, Zach and Zoe discover their recess football has been completely deflated, leaving them without a ball to play with. But who's behind it? By searching for clues around the school, Zach and Zoe uncover the truth behind the damaged ball and learn the importance of friendship, inclusion, and being conscious of other people's feelings.

When the twins start a summer basketball league at their local park, they notice the once rundown court is getting freshened up with each passing day. First new nets, then the benches have been completely restored. But who's behind it? Zach and Zoe are on the case! 

There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. So when a baseball signed by Zach's favorite major league player suddenly goes missing - the search is on! Luckily, amateur sleuths Zach and Zoe are on the case.

Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.

Jack Callahan is the star of his baseball team and sixth grade is supposed to be his year. Undefeated season. Records shattered. Little League World Series. The works. That is, until he up and quits. Jack's best friend Gus can't understand how Jack could leave a game that means more to them than anything else. But Jack is done. It's a year of change.

A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.

What happens when a star player ends up on the worst team? He either learns to lose or he stops playing the game he loves. These are the choices facing Jake, who has gone from champion to last place, testing his sportsmanship every time his soccer team gets waxed. It is his teammate Kevin who shows Jake that being a good captain means scoring and assisting off the field as much as being the star player on it.

From number one New York Times best seller Mike Lupica! Nick Crandall feels like he doesn't belong anywhere. He doesn't fit in with his new foster parents. They don't know the first thing about sports - and he's not exactly the model student they want him to be. It's only a matter of time until they realize he's not the right kid for them. And Nick certainly doesn't belong playing varsity baseball. He's only twelve years old! His teammates want a catcher their own age. But Nick needs to prove that he belongs - to his parents, to his team, and to himself.

Cole Randolph never meant to come to The Outskirts, but when his friends were kidnapped on Halloween he had to try and save them. Now he’s trapped in a world that lies between wakefulness and dreaming, reality and imagination, life and death. Cole’s search for his friends has led him to Elloweer, another of the five kingdoms that make up The Outskirts.

Sal Giunta was just a regular kid from Iowa when he enlisted in the army to figure out what to do with his life. He never thought that a few tours of duty later, he would be the first living person since the Vietnam War to be awarded the esteemed Medal of Honor.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.