Imagine turning case studies into interactive experiences that actually drive conversions.

In this episode of Straight to Voicemail, host Amanda Smith connected with Jeff Chase, Director of Brand and Product Marketing at Vitally. Jeff shares how his team is making content smarter by transforming customer stories into interactive product tours. Jeff creates content that connects emotionally, reduces friction in the buying process, and builds trust with prospects.

In this conversation, you’ll hear about:

• How persona-driven narratives power smarter content
• The shift from feature-focused to story-first marketing
• Using interactive product tours to increase buyer confidenceJump into the conversation:

(00:00) Meet Jeff Chase
(01:19) Smarter content starts with the persona
(02:28) Turning stories into interactive case studies
(03:19) Building trust through customer narratives
(03:54) The impact of tailored content on the buying journey

Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal.

That’s exactly what happened to Ellen Williams.

She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full lab’s worth of equipment and a staff full of PhD chemists. So when her company was trying to raise funds, they ran into a few stumbling blocks along the way because people couldn't get Theranos out of their brains.

How do you navigate that? What can you do when there’s a scandal in the media related to what you’re trying to do? Ellen says it comes down to being able to listen and adapt. Listen to the episode for her full story.

Link up with Ellen: https://www.linkedin.com/in/ellen-scott-williams/

Check out Exum Instruments: https://www.exuminstruments.com/

Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time?

Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade.

Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means.

Link up with Kristin: https://www.linkedin.com/in/kristinhillery/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts