Trust isn’t built on transactions; it’s built on presence.

In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned community builder known for creating spaces where people feel seen, connected, and engaged. Whether she’s hosting live events, sparking conversations online, or simply showing up authentically, D’Ana has built a reputation for trust that drives real community impact.

You’ll learn:

• Why trust starts with showing up as a real person, not just a brand.
• How to create authentic, memorable experiences that users carry with them long after the event.
• The role of community and consistency in building trust that lasts for years.

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

When growth is fast, trust is crucial.

In this episode of Straight to Voicemail, Rachel Elsts Downey calls Jeff Perkins, CEO of Soundstripe. With leadership experience at ParkMobile and Greenlight Guru, Jeff has scaled organizations from small teams to hundreds of employees while keeping trust as a non-negotiable core value.

You’ll learn:
1. Why scaling can unintentionally erode a team’s sense of connection
2. The “seven times” rule for communicating strategy so it actually sticks
3. Practical ways to create transparency, from all-hands cadence to weekly updates

Use the code “VOICEMAIL10” to get 10% off Soundstripe’s Annual Pro Plan https://sndstr.pe/VOICEMAIL10_PYU

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

The fastest way to earn trust in a new business? Don’t sell, connect.

In this episode of Straight to Voicemail, Rachel Elsts Downey taps Anya Law, Co-Founder and Chief Revenue Officer of PitchGhost, a scrappy startup turning social listening into sales intelligence for B2B marketers. Before PitchGhost, she was the end user, manually doing what her product now automates.

You’ll learn:

• How Anya Law built trust before launching the product with early-stage buyers
• Why authenticity beats polish when your brand is still unknown
• A powerful hack for social selling in noisy B2B markets

Don’t miss this conversation if you're building something new. Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.