Creating content is no longer the hardest part of marketing. The real challenge today is cutting through the noise. Audiences are overwhelmed, and traditional channels are losing their power. As new "invisible channels" emerge, the modern CMO must find ways to stay visible in a crowded, fast-moving space.

In this episode of Straight to Voicemail, Amanda Smith sits down with Stefania Casciari Carter, CMO at Precis, to discuss how AI is changing what marketers need to focus on. Stefania shares her insights on why distribution is now the top challenge for B2B CMOs and how brands can use AI to streamline efforts while keeping creativity and originality at the forefront.

You’ll learn:

• How to navigate the emerging “invisible channels” in marketing
• Why distribution should be your focus, not just content creation
• How AI can support, but not replace, the human element in marketing

Jump into the conversation:
Jump into the conversation:
(00:00) Why we wanted to hear from Stefania
(01:30) Why distribution has become the CMO’s biggest test
(01:58) The rise of "invisible channels" and new marketing spaces
(02:42) How AI is changing content creation and marketing teams
(03:24) Balancing technology and human creativity in marketing
(04:30) Stefania’s approach to empowering marketing teams for the future

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation.

In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila shares her approach to content strategy, which proves that alignment and smart systems allow even the smallest teams to punch above their weight.

You’ll learn:

• How small teams can create big-impact content with limited resources
• Why content repurposing is the key to maximizing output
• The power of alignment over scale in content strategy

Jump into the conversation:
(00:00) Why we wanted to hear from Leila
(01:30) Why big doesn’t always mean better in content marketing
(02:45) The importance of focus and speed for small teams
(04:00) Leila’s approach to building alignment in small teams
(06:15) How content repurposing helps small teams punch above their weight
(08:00) Why strategy, not scale, should lead your content efforts
(09:20) How to create high-impact content on a limited budget

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder of Do It! Marketing, to discuss how leaders can position themselves as market experts and build strong personal brands. David, a mentor and author of Do It! Selling, shares how CEOs can embrace bold thinking, challenge industry norms, and earn the trust that fuels business growth.

You’ll learn:

• How to create content that elevates your market eminence
• Why CEOs should stop sharing "how-to" content and start sharing "how to think"
• The importance of being a myth-buster in your industry

Jump into the conversation:
(00:00) Why we wanted to hear from David
(01:14) The difference between fitting in and standing out
(03:05) Why “how to think” content matters more than “how to do”
(04:32) Building credibility through bold, contrarian thinking
(06:12) The importance of preparing your audience for what's next
(07:43) How market eminence drives business success

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.