These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jimmy Girot, Director of Marketing at Intterra. Jimmy shares his insights on why content marketing is more important than ever, even as AI continues to shape the landscape. He discusses how AI can amplify human-driven content by optimizing your operations, but emphasizes that the human touch, authenticity, and emotional connection must remain at the heart of every marketing strategy.

You’ll learn:

• Why human-driven content still matters in an AI-driven world
• How AI can support content creation without replacing human connection
• The importance of starting small and being intentional with content

Jump into the conversation:
(00:00) Why we wanted to hear from Jimmy
(00:10) The role of content in today’s marketing strategy
(01:00) Why content marketing is essential, even in the age of AI
(02:00) How to keep content human while using AI
(03:00) The power of starting small with content marketing
(03:40) Scaling content without losing authenticity

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the importance of human input to maintain quality, relatability, and trust with your audience.

You’ll learn:

• How to use AI effectively without sacrificing authenticity
• Why human editing is essential for quality control
• How to create content that builds trust and connects

Jump into the conversation:
(00:00) Why we wanted to hear from Corey
(00:15) Why AI can't replace human touch in content creation
(01:05) Meet Corey Perlman from Impact Social
(01:35) Using AI as a tool, not a replacement
(02:10) The importance of human editing in AI content
(02:40) Creating content that resonates and builds trust
(03:10) Practical tips for using AI in social media
(03:35) How AI can help you scale your content

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.

In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relationships that drove measurable revenue impact.

You’ll learn:

• How to turn social media into a pipeline-driving channel
• Why building relationships matters more than attribution
• How to use feedback loops to create content that connects

Jump into the conversation:
(00:00) Why we wanted to hear from Chelsea
(00:10) The power of content in driving business outcomes
(00:39) Meet Chelsea Lassen from Cority
(01:25) Building a social-first demand engine
(02:00) How content created 43% of inbound leads
(02:34) When brand awareness turns into real pipeline
(03:14) Why being human builds audience trust
(03:40) Creating inside jokes and feedback loops with your audience
(04:08) How long-term brand investment pays off
(05:12) Redefining content as a relationship tool

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.