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Welcome! Upside/Downside is a podcast about value creation and inspiration for business leaders to grow profits and cash flow. I'm your host, Matt Cooley.

Acquiring a unique brain training product from one of Japan's keiretsu conglomerates and turning it into a B2C hit requires guts and vision. Nick White and his three colleagues at Thinkie took that leap and he joins me on this episode to share several aspects of their value creation journey.

Thinkie's full throttle push is exciting. Positioning against the 800 lb gorilla market leader, messaging strategies to target segments, what it means to be a science-first company, real-time cash management, and why you may need to argue with yourself when you wear multiple hats in a 4-person company (hilarious!) are just a few of the gems we cover together.

Increase your own neuroplasticity and join us!

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Welcome! Upside/Downside is a podcast about value creation and inspiration for business leaders to grow profits and cash flow. I'm your host, Matt Cooley.

Bill Uniowski, CEO and Co-Founder of Zinnia TV, joins me to discuss the business through a value creation lens and how that drives the ability to help more people as society continues to age. Zinnia's therapeutic TV for people with dementia and their caregivers is designed to reduce agitation and increase connection. This combination benefits the care recipient and caregiver simultaneously, and is the engine driving value for Zinnia.

What were the two key inflection points for Zinnia that set their business on a growth trajectory? What role does data-driven evidence play? How do you manage churn in a business like this? Hint: it's a bit different. What role are AI and personalization going to play in the future for Zinnia? These are just a few of the topics covered in this episode. Listen in and get inspired with us!

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".

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Welcome! Upside/Downside is a podcast about value creation, and how business leaders like you can grow your profits and cash flow. I'm your host, Matt Cooley.

In this episode, Jay Wei, CEO and Founder of Discover Live, takes us on a value creation journey through the power of creating connections and accessibility for the 94% of the world's population that can't physically travel.

Jay shares the importance of understanding what you're really selling and how to use key metrics to drive value creation. With a NPS score of 88% and a ton of customer stories, including memories of a first kiss, a 5.8 earthquake and climbing the Great Wall in the pitch black of night, we explore the building blocks to stronger profits and cash flow. We learn why exceptional guides are like great chefs, and how they are fundamental to value creation. And we get into unit economics and the power of partnerships.

This episode feels like an inspirational college course in a friendly 27-minute package. Find a comfortable seat and join us!

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".

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Welcome! Upside/Downside is a podcast about value creation, and how finance business partners, managers and business owners like you can grow your profits and cash flow. I'm your host, Matt Cooley.

In this episode, Tyler Zanini, Founder at Memoryboard, shares what it's like launching a physical product in today's dynamic environment and how they are navigating the value creation journey.

Driven by a deep passion to help older adults experiencing memory loss stay in close touch with their families, Memoryboard is on a journey to directly improve quality of life. We cover business models, sales channels, funding, marketing X-factors and the importance of making decisions with hard data, all in order to drive value creation and fuel the company mission.

Lots to like and learn from in this episode of Upside/Downside. Join us!

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".

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Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

In this episode, Liam and I follow up on our efforts to start myAgeTechlab, a family side hustle introducing technology solutions to people who want to age in place in their own homes.

We have a check-in to review where we are with the business, what we've learned so far, and what to do next. Liam shares what it was like demonstrating a fall detection watch to older adults at our first Lab Experience, and how the insights he learned can be used to move our value creation journey forward.

Join us!

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According to my guest Keren Etkin - founder, author, podcast host, known as The Gerontechnologist - never have so many people reached old age in good health in the history of the world. This is driving business opportunity in a vast ecosystem learning to embrace what it means to grow old. Ready to explore this wide frontier for value creation?

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".

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AgeTech leader Keren Etkin, The Gerontechnologist, invites you to learn and grow in this information packed webinar:

- The most significant age tech developments and deals of 2024
- How global events shaped the longevity economy
- Key market trends and emerging opportunities
- Technologies to watch in 2025
- Predictions for the age tech ecosystem
- Q&A session

Who should attend?
- Startup founders and aspiring entrepreneurs
- Investors and VCs
- Elder care professionals
- Tech professionals
- Anyone interested in the intersection of tech and aging

Register now at https://thegerontechnologist.com/

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".

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Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

This is our fifth episode in a series about establishing myAgeTechlab.com, a family side hustle bringing AgeTech to people who want to age in place in their own homes.

This time, Liam and I share how we intend to attract suppliers and customers to our AgeTech lab experience. We outline our value proposition for both supply and demand, and wonder where were the uncles this episode?

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".