Títulos em Negócios e Carreiras

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

While we cannot predict every question that Amazon will ask in an interview, the process is fairly structured. This makes the interview process transparent and easy to prepare for because we know many of the themes they will cover and questions they will ask. Imagine if your teacher in university told you most of the questions that were going to be on the test beforehand - all you would have to do is practice. Consider this book your study guide.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Um grupo de cientistas de dados do Google embarca num estudo sobre como as melhores equipes funcionam e descobre que a forma que um grupo interage é mais importante do que quem está no grupo. Os diretores do filme Frozen, da Disney, estão quase sem prazo e à beira de uma catástrofe - até que decidem sacudir suas equipes da maneira certa e estimulam um avanço criativo que resultou em um dos filmes mais lucrativos de todos os tempos. O que essas pessoas têm em comum? Elas sabem que produtividade tem que ver com as escolhas que fazemos.

Influence Without Authority is the classic guide to getting what you need from people you don't control. This book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership.

Do you want to get a job with Amazon? Are you looking for ways to crack the Amazon application process and nail your interview with Amazon? My book contains concrete, practical advice for your Amazon job interview with real sample interview questions and answers. Interview preparation is essential, as long as you know how to prepare. My book will show you how!

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

Tecnologia, estratégia e inovação: entenda como o Ifood se tornou um organismo vivo com resultados exponenciais e desbloqueie o poder do seu negócio! Em 2018, o iFood levantou 500 milhões de dólares, a maior captação por uma startup da América Latina até então. No desenho da estratégia, a empresa enfatizou a necessidade de acelerar o processo de evolução em direção à Inteligência Artificial.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

In Full Circle Marketing, you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws.

Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

Our current definition of “productivity” is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. We’re overwhelmed by all we have to do and on the edge of burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices?

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

With almost 3 million copies sold worldwide, this new edition of an enduring classic is the definitive guide to dramatically improve leadership effectiveness, transform personal and professional relationships, and unleash organizational results. Significantly revised throughout, this edition includes updated stories, brand new content, and a practical group discussion guide.

Tanto quanto o planeta, o nosso cérebro também possui recursos limitados. Estamos constantemente esgotando nossa mente ao ruminar perdas e mágoas, ao sofrer pelo futuro e ao preocupar-nos com a opinião alheia. Temos a necessidade neurótica de mudar os outros, e cobramos demais a nós mesmos e a quem está ao nosso redor. Ao agir assim, nos tornamos carrascos de nossos pensamentos, comprometendo nossa qualidade de vida.

No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Jefferson Fisher, trial lawyer and one of the leading voices on real-world communication, offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation.

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission—to make games they wanted to play—launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy.

A lo largo de tu vida, has tenido padres, entrenadores, maestros, amigos y mentores que te han empujado a ser mejor que tus excusas y más grande que tus miedos. ¿Qué pasa si el secreto para tener la confianza y el valor para enriquecer tu vida y tu trabajo es simplemente saber cómo impulsarse? Utilizando la ciencia de los hábitos, historias fascinantes, hechos sorprendentes de algunos de los momentos más famosos de la historia, el arte y los negocios, Mel Robbins explicará el poder de un "momento de impulso".