Títulos em Negócios e Carreiras

Are you a business analyst or project manager drowning in theories that never translate into real-world victories? Do you crave practical tips, actionable techniques, and clear guidelines you can implement today? This isn't another dry project management guide book filled with recycled ideas. The Project Manager & Business Analyst Success Playbook offers fresh, insightful perspectives on building powerful BA and PM partnerships.

PNL Práctica es verdadera magia sicológica aplicada para alcanzar la excelencia, liderar en el trabajo e influir sobre los demás positivamente. En este audiolibro usted encontrará condensados los mejores conceptos sobre esta poderosa tecnología mental, sus mejores y más prácticos secretos psicológicos para ponerlos a buen uso, de manera inmediata. Es excelente para principiantes, practitioners y aquellas personas que quieran hacerse a los conceptos de la PNL de manera rápida y fácil.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Por que será que acreditamos em informações erradas e, mais que isso, as buscamos e espalhamos? O que acontece quando uma pessoa aparentemente racional começa a cogitar, adotar e então defender crenças irracionais? Meu objetivo aqui é mostrar como qualquer um, sob determinadas circunstâncias, pode acabar caindo nessa armadilha. É mais fácil pensar no assunto como algo que acontece com outras pessoas. Mas este audiolivro também fala sobre cada um de nós. Sobre como formamos nossas certezas e as consolidamos, defendemos e difundimos.

Todos os dias fazemos escolhas — sobre o que comprar ou comer, sobre investimentos financeiros ou a educação e saúde de nossos filhos. Infelizmente, muitas vezes fazemos as escolhas erradas. Em Nudge, Richard H. Thaler e Cass R. Sunstein explicam como podemos escolher melhor. Com base em décadas de pesquisas em ciência comportamental e usando diversos exemplos reveladores, os autores mostram que nenhuma opção nos é apresentada de forma neutra, e que estamos todos suscetíveis a tomar decisões ruins.

Our current definition of “productivity” is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. We’re overwhelmed by all we have to do and on the edge of burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices?

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

Às vezes não percebemos como pequenas mudanças podem destruir nossos relacionamentos, metas, carreiras e saúde física e emocional. Muitos jovens só enxergam que estão com problemas quando se tornam adultos frustrados.

As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.

From Academy Award-winning producer Brian Grazer and acclaimed business journalist Charles Fishman comes a brilliantly entertaining peek into the weekly "curiosity conversations" that have inspired Grazer to create some of America's favorite and iconic movies and television shows - from 24 to A Beautiful Mind.

From trips on private jets and encounters with world leaders to shocking accounts of misogyny and double standards behind the scenes, this searing memoir exposes both the personal and the political fallout when unfettered power and a rotten company culture take hold. In a gripping and often absurd narrative where a few people carelessly hold the world in their hands, this eye-opening memoir reveals what really goes on among the global elite.

Apesar das inúmeras diferenças entre as pessoas, há algo que conecta a todos nós numa grande família humana: a busca por sentido, por uma vida mais harmoniosa, repleta de relacionamentos verdadeiramente significativos e envolta em satisfação e alegria. Escrito por Prem Baba, cuja vida é dedicada a ajudar as pessoas a alcançarem seu verdadeiro propósito, Transformando o sofrimento em alegria é um guia prático para nos ensinar a construir a vida de realização espiritual que tanto buscamos.

Os sonhos são como uma bússola que nos indica quais caminhos a seguir para alcançar nossas metas. São eles que nos impulsionam, nos fortalecem e nos permitem crescer. Sonhos pequenos significam sucesso limitado. Desistir de nossos sonhos é abdicar da felicidade, pois aquele que não persegue seus objetivos, está condenado a um sentimento de fracasso.

Chega de ficar perdido! Vire um cientista do marketing digital e entregue o maior resultado de todos: vendas! Neste audiobook, você descobrirá os novos horizontes do marketing digital para o seu negócio. Com um novo método, este audiobook vai expandir a suas habilidades em criar conexão com seus clientes, alcançando, por consequência, resultados de geração de receita exponenciais. Para isso, porém, é preciso voltar para a base do objetivo do marketing: vender o produto, vender para mais pessoas, vender mais vezes e vender pelo maior valor.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium - twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories.

Consciousness is the main source of organizational greatness. "Conscious business", explains Fred Kofman, means finding your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list.

Every day we’re bombarded with methods, mantras and life hacks that promise us wellness and prosperity – while time and talent remain some of our most squandered resources. The average full-time worker will spend 80,000 hours at their job: are you making the most of them? Do you truly believe in what you do, day in, day out? Internationally bestselling author Rutger Bregman shows us that with moral ambition – the will to make the world a wildly better place – we can be both idealistic and successful, and change the world along the way.