Títulos em Negócios e Carreiras

A história da Starbucks não é apenas um registro de crescimento e sucesso. Ela conta também como uma empresa pode ser construída de maneira diferente. Em Dedique-se de coração percebemos que uma empresa pode, sim, funcionar com o coração, nutrir a alma e ainda dar lucros. Neste livro, vemos que é possível, a longo prazo, oferecer valor aos seus acionistas sem sacrificar a crença central de que se deve tratar os funcionários com respeito e dignidade, tanto porque a Starbucks tem uma equipe de líderes que acreditam que isso é o certo quanto porque essa é a melhor forma de se fazer negócios.

Junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.

In keeping with the parable style, Patrick Lencioni begins by telling the fable of a woman who, as CEO of a struggling Silicon Valley firm, took control of a dysfunctional executive committee and helped its members succeed as a team. Story time over, Lencioni offers explicit instructions for overcoming the human behavioral tendencies that he says corrupt teams. Succinct yet sympathetic, this guide will be a boon for those struggling with the inherent difficulties of leading a group.

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.

The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.)

Podemos permitir que as circunstâncias da vida nos endureçam, deixando-nos cada vez mais cheios de medos e ressentimentos, ou podemos nos tornar mais abertos em relação ao que nos assusta. Nós sempre temos escolha. Na maioria das vezes, tentamos nos proteger através da raiva, do ciúme, da inveja, da arrogância e do orgulho, mas não conseguimos vencer a incerteza e o medo com essas barreiras. Temos que aprender a nos relacionar com o desconforto usando outras ferramentas, como a bondade e a compaixão.

From early on, we are taught that getting a certain job is the only to get ahead, that we have to do well at school, that failure is embarrassing and to be avoided. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Simon Squibb is on a mission to change stranger's lives for the better. Here, he shares the hard-won life lessons from his years in the business world, plus his own personal life, and empowers listeners to identify their own meaningful goals.

When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

Ter acesso à informação nunca foi tão fácil. Apesar disso, enfrenta-se no dia a dia o desafio de saber o que é relevante em meio a um volume cada vez maior de dados. Entre as diferentes notícias, opiniões e pesquisas que chegam ao conhecimento da população, como identificar o que é útil no momento de traçar um plano, de se preparar para determinado acontecimento, de acertar uma previsão? Para o economista Nate Silver, garantir a qualidade da informação é o primeiro passo.

Considerado um dos mais importantes advogados do país, Francisco Müssnich divide com o ouvinte o conhecimento que acumulou ao longo de mais de 40 anos de profissão para ajudar futuros advogados a construir as bases de uma carreira sólida e bem-sucedida.

We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We're wired up, but we're melting down. Time management is no longer a viable solution. Managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The Power of Full Engagement provides a powerful, step-by-step program that will show you how.

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

Paper Belt on Fire is the unlikely account of how two outsiders with no experience in finance—a charter school principal and defrocked philosopher—start a venture capital fund to short the higher education bubble. Against the contempt of the education establishment, they discover, mentor, and back the leading lights in the next generation of dropout innovators and in the end make their investors millions. Can such a madcap strategy help renew American creativity? This story is the behind-the-scenes romp of one team that threw educational authorities into a panic.

AudioLearn’s Medical School Crash Courses presents Oncology. Written by experienced professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of oncology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school oncology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master oncology.