Resultado de "Matthew Toman" em Todas as categorias

In Bankhouse Media’s Guide to Transforming Your Digital Presence, Matthew Toman, the founder of Bankhouse Media, demystifies the complexities of digital marketing and online branding. This straightforward, easy-to-follow guide is perfect for entrepreneurs, small business owners, and marketers who want to build a powerful digital presence without the overwhelm. Whether you're just starting out or looking to optimize your existing strategy, this book will give you the tools and knowledge to succeed in today’s fast-paced digital world.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.